A+W Announces New Name
February 26, 2013
Albat+Wirsam Software GmbH announced it has changed its name to A+W Software GmbH. The name change is part of a new corporate identity for the software provider, which launched a redesigned website at glasstec last year.
“The company name of Albat+Wirsam was well known and highly esteemed but has also always been a lingual stumbling block likely to produce confusion because of wrong pronunciation or spelling," says Dr. Uwe Schmid, CEO. "Now, we are totally, and only, A+W, which makes things a lot easier and will help to strengthen our appearance on the market.“
The name change follows A+W's purchase by Constellation Software Inc. this February. A+W operates as an independent division of Constellation's Friedman Operating Group.