Apex Creates Pop-Up Book App to Tell its Story
December 22, 2016
Apex Energy Solutions unveiled an app that allows potential franchisees, customers and employees to explore the Apex story through a digital Victorian-style pop-up book. It can be found in the iTunes app store.
The Apex Pop-Up Book app tells the Apex story by reacting to users’ fingertips, allowing them to turn pages and watch pop-up features take shape. Once a page is open, the user can manipulate tabs and open flaps to interact with the story.
“We wanted to tell the Apex story in a way that reflects the kind of company we are,” says Apex founder and CEO Michael Foit. “We want potential customers, franchisees and employees to see that we value innovation and quality, and that we offer a new twist on an old industry.”