Clear Choice Acquires Window Depot USA
Bringing together two national replacement window retailers in a "strategic alliance," Clear Choice USA, Canfield, Ohio, has acquired Window Depot USA. The move is said to benefit both licensees of both companies, as well as the consumer.
“Adding Window Depot USA to our network of replacement window retailers gives both companies tremendous momentum," says Ed Kalaher, Clear Choice CEO. "It increases our buying power, our level of organizational expertise, and the level of service that we can provide to operators of both brands.”
Clear Choice USA has a strong presence in Texas, the Southeast, and Upper Midwest, while Window Depot, based in Little Rock, Ark., is well-established in the Mid-Atlantic region in particular, Kalaher reports. There is no clear regional divide in markets served, he explains, but a major reason the acquisition made sense is that there was not a lot of overlap between the two organizations in specific markets.
Operating under a local licensee model, each brand provides exclusive territories to qualified partners. Existing licensees within both programs have welcomed the change, Kalaher reports, noting that for their individual businesses, the acquisition does not mean a lot of change. "The only change for them will be our enhanced capabilities for support," he emphasizes.
“Both brands will continue to operate and expand, giving the overall company a lot of flexibility," Kalaher states. "Decisions about brand and product offering can be tailored to meet the needs of each individual marketplace. At the same time, heavy investment into our internet marketing infrastructure allows the convergence of our two brands online for maximum benefit with regard to search rank, content production, and overall lead generation."
For homeowners, the acquisition will better equip both Clear Choice and Window Depot to offer "an unbeatable combination of low prices and high level service," Kalaher asserts. “Not only does this transaction increase our leverage with supply partners, allowing us to pass on significant savings to our clients, but it expands our brand visibility and reinforces the fact that we must continue to constantly improve our levels of service and craftsmanship."
The combined companies will look to grow, and are seeking new licensees. "We see a huge opportunity to help the window and door professional," Kalaher states. Given the current economy, many businesses in the replacement window market are struggling, he concludes. "We can provide the technology tools, and a successful group approach, and we're primed to grow and make some noise."