Crystal to Integrate Chicago Affiliate into National Operations
In an effort to increase its market presence, Crystal Window & Door Systems has initiated steps to integrate its Chicago-based affiliate manufacturer operations into its national operations. The move will add the 80,000-square-foot Chicago factory to Crystal Window's current 340,000-square-foot network of window production and aluminum extrusion facilities.
Crystal Chicago began operations in 1996 as a separate entity with support and an equity investment from Crystal Window & Door Systems in New York, officials report. Over the past 13 years, the Chicago manufacturer maintained an informal affiliation with the New York corporation, but operated independently, focusing solely on Chicago and the surrounding metropolitan area.
“This integration allows Crystal Windows to rapidly expand its national manufacturing capabilities and forgo the huge capital and time investment that an entirely new facility would require," explains Steve Chen, Crystal executive vice president. "This alignment and expansion will allow us in very short order to better support our customers throughout the Midwest.”
“I am excited about combining our operations with New York," adds Anne Liang, Crystal Chicago vice president. "The synergies and opportunities this close collaboration presents are enormous.”
The Crystal Chicago operation previously only produced four of Crystal's product lines, but expansion plans call for it ultimately to manufacture most of the corporation’s vinyl and aluminum window lines. Upgrading the Chicago manufacturing facility’s IG production operations will also be part of the change. In addition to integration of manufacturing operations, the New York and Chicago entities are unifying other functions such as sales, marketing, purchasing, information technology, logistics and R&D.
Integration of the Chicago operations into Crystal’s national business will strengthen brand recognition, provide resources to expand distribution in the greater Chicago metropolitan area and adjoining states, improve logistics, reduce product delivery times and increase customer service, officials state. The integration effort is scheduled for completion this year with expansion activities continuing into 2010 and beyond.