Crystal Launches New Website
Crystal Window & Door Systems, the New York-based manufacturer of vinyl and aluminum window and door products, has recently completed a major redesign of its corporate website. The new site, www.crystalwindows.com, offers expanded and enhanced product information, an extensive gallery of notable Crystal projects around the country, and new resources for construction professionals, including the ability to track the status of a window order.
The site’s new look reflects the design style and color scheme of the company’s logo, which was adopted in 2011. The new design also incorporates a number of new features, officials point out. Product information is now organized by window style, material, building type, and new construction versus replacement application to make it easy for customers to compare and select Crystal product functions and features without a lot of unnecessary navigation.
“Our primary goal for redesigning the Crystal corporate website was to facilitate finding the right product for the project,” says Steven Yu, Crystal marketing manager. “We’ve added a lot of product information to assist [trade customers], including architectural drawings, specifications, general installation instructions, and sales literature. These downloadable files can easily be incorporated into bid packages, project plans, and construction documents, saving our customers time and effort.”
A special section of the site provides frequently updated production and shipping information, enabling trade customers to track the status of their orders. Additional resources include warranty terms, after-service information and how to become a dealer/distributor.
A new feature for home and building owners is the ability to request a qualified, experienced window installer in their area from the Crystal Affinity Network.