Fensterbau Organizers Open U.S. Subsidiary
The NürnbergMesse Group, which hosts fensterbau/frontale–the world's largest window and door industry exhibition–every other year in Germany, opened a North America operation in Atlanta earlier this month. The company, which already organizes trade fairs in its hometown and abroad and says it is one of the 20 largest exhibition companies in the world, is looking to organize events on this side of the Atlantic.
"We see outstanding prospects for growth," said Bernd A. Diederichs, managing director of NürnbergMesse Group, noting that the United States is regarded worldwide as the largest market for conventions. "The first exhibition that NürnbergMesse North America organized jointly with the North American Paint and Coatings Association and the German trade publisher Vincentz Network in Charlotte, N.C., last spring corroborates this judgment. The American Coatings Show, a counterpart to the world's leading European Coatings Show in Nuremberg, was sold out right away–with 331 exhibitors, 5,600 visitors, and 750 congress participants."
The German trade fair organizer has set a near-term goal of building a portfolio of three to five trade shows here in the next three to five years. In addition to developing those events, the new Atlanta subsidiary will handle sales activities for specific NürnbergMesse events and organize group participation at trade shows in Nuremberg.
The National Glass Association, publisher of Window & Door, is a partner with the Nuremberg company in the Global Fair Alliance. As the organizer of GlassBuild America, NGA signed a cooperation agreement with the NürnbergMesse Group, which runs Fensterbau/Frontale, as well as the organizers of Fenestration China and Istanbul Window, to promote the events in a coordinated way as the leading window, door and facade industry shows for their respective parts of the globe.