Hurd Targets Asian Market with New Hong Kong Office
Enjoying growing sales abroad, Hurd Windows & Doors has announced the opening of an office in Hong Kong. Marking a new milestone in the brand’s 15-year partnership with Asian wood window and door importers, the office provides Hurd with an Asia home base that centralizes and streamlines operations, marketing, sales and support needs.
“There is tremendous opportunity for the Hurd brand in Asia,” states Dominic Truniger, president of HWD Acquisition. “We already have a foothold in the region through existing distribution partners and an experienced sales team. Now we have an opportunity to take our business there to the next level by deepening our relationships with customers and potential suppliers.”
Hurd’s Asia office opened in July and is staffed by full-time local personnel who are assisting
the company’s Asia sales team. Truniger attributes this growth opportunity to Hurd’s parent company, Longroad Asset Management LLC. “We’ve been able to draw on our new ownership’s global expertise and ties to local Hong Kong resources to open this location as our first-ever international sales center,” he states. “Thanks to this joint venture, we expect Hurd to experience even greater success abroad in the future and potentially open additional overseas offices.”
Hurd sells its wood windows to customers in more than 20 countries including Canada, Mexico,
China, Japan, Morocco, Israel, the Caribbean, and elsewhere, it reports. In May, Wisconsin’s Governor Jim Doyle honored the company with his Export Achievement Award in the Medium Manufacturer category for its extraordinary results in international sales. The company grew its 2008 international sales by more than 66 percent and, according to Truniger, it is poised for double-digit growth in 2009 again.