Portland Timbers Will Play at Jeld-Wen Field
The Portland Timbers, a new team in Major League Soccer, and Jeld-Wen Inc. have signed a naming rights partnership for the newly-renovated home venue, which now will be known as Jeld-Wen Field. The window and door manufacturer will also work with the Timbers in a number of local and statewide initiatives in Oregon.
Additionally, Jeld-Wen becomes the Official Window and Door Provider of the Timbers and Major League Soccer. The league partnership gives the company the right to use MLS League and Club marks along with logos and marketing assets at League and select Club events such as the MLS All-Star Game and MLS Cup, Major League Soccer's championship game.
"From a branding standpoint, partnering with the Timbers and Major League Soccer is an ideal fit for Jeld-Wen,” says Steve Wynne, Jeld-Wen chief marketing officer. “Naming rights to Jeld-Wen Field and marketing partnerships with both the Timbers and Major League Soccer provide support for an historic Oregon icon, grassroots involvement throughout the state, and access to a loyal, international fan base.”
As part of the agreement, Jeld-Wen becomes a Founding Partner of the Portland Timbers Community Fund and will donate 25 tickets for each Timbers home game as part of its active involvement with the Timbers’ “Tix for Kids” community program for underprivileged youth. Additionally, Jeld-Wen and the Timbers will partner with Friends of Trees to plant a tree for every goal scored by the team this season.
“It would be an understatement to say that many factors enter into a decision as important as our naming rights partnership,” says Merritt Paulson, president of the Timbers. “The fact that Jeld-Wen is an Oregon-based company, has a deep-rooted history in our community and is so committed to giving back makes this marriage an ideal one for the Timbers.”
“Soccer is an international sport and we’re an international company,” notes Wynne. “We have customers or Jeld-Wen operations in every city where MLS competes from Toronto to Houston and, of course, now here in Portland. We’re extending the reach of the Jeld-Wen brand to homeowners we likely haven’t reached before and who care about the comfort and energy efficiency of their homes.”
Jeld-Wen Field will open officialy when the Timbers play host to the Chicago Fire on April 14, in its first-ever home match as an MLS team.