Jeld-Wen Launching Replacement Dealer Program
With remodeling activity expected to far outpace new construction in 2009, Jeld-Wen Inc. has launched three new vinyl replacement window and patio door lines to meet the anticipated demand for remodeling-specific products. In addition, the company is creating a new replacement program tailored to dealers who market, sell and install windows and doors into existing homes.
"For dealers, this is an opportunity to affiliate with a national brand with a strong reputation for reliability and to take advantage of products and promotional material designed specifically for the in-home sales environment," says Les Stephens, window marketing manager. "Jeld-Wen is a leader in vinyl windows and offers the widest breadth of product, nationwide production capability, brand support and promotions. That's attractive for customers."
The replacement windows and doors program is currently available to dealers in the West and Great Lakes regions. Stephens says the program is expected to expand to additional regions later in 2009.
"Vinyl replacement windows account for more than 50 percent of all windows sold in the U.S., so these new lines are a great opportunity for growth," he continues. "Naturally, the dealer channel is a big part of the initiative and our new program can help these independent companies who target homeowners to grow and increase sales."
The new Primo, Bravo and Omega vinyl replacement windows and patio doors feature energy efficiency options and new styles. The Primo Collection of vinyl windows and patio doors is exclusive to the West. The new line comes with a 3 1/4-inch frame width and in a wide range of styles, including sliding, single-hung, casement, awning, bay, bow, fixed, radius and geometric windows, and sliding patio doors. Standard features include double-strength low-E glass, even sight lines and the Mag-Lock one-touch locking mechanism. An optional Sound Master package relies on dissimilar glass thicknesses to disrupt sound waves and lower the amount of outside noise that enters the home by as much as 25 percent.
The Bravo Collection is targeted to the more budget-conscious homeowner in the West and Midwest. A 2 7/8-inch wide vinyl frame window and patio door line; styles include sliding, single-hung, fixed, radius and geometric window styles and sliding patio doors. Standard features include with low-E glass and the Wen-Lock automatic lock with visible latch indicator.
The Omega Collection, available exclusively in the Midwest, is designed for replacing original wood frame, double-hung windows commonly found in the region's older homes. With a 3 1/4-inch frame width and the look of wood, the line offers a range of color exteriors options and woodgrain interior options.