K.C. Co. Redesigns Site for Mobile Use
K.C. Co. Inc., a locally owned Pella retailer based in Beltsville, Md., has launched a new site designed to offers visitors an easy, yet robust overview of Pella replacement window and door options on a platform that translates to any mobile smartphone or tablet device. The new responsive site was created in collaboration with Strategic America, the company’s marketing agency, located in West Des Moines, Iowa.
“Beginning in 2012, we started to notice a substantial increase in traffic to the Pella Baltimore/Metro Washington website being directed from mobile devices,” says Nathan Johnson, VP, marketing services at Strategic America. “In less than 5 months, mobile traffic grew from just over 13 percent of overall site traffic to 17.6 percent–nearly 1 percent a month. Approximately 50 percent of all search traffic comes from a mobile device today.”
“We recognize that our customers connect with us in many ways,” says Brad Yourkavitch, K.C. Co. VP & GM. “People are turning to tablets and smartphones when seeking out information for their window and door replacement needs. Our new site is simple and easy to navigate, especially if you are accessing it from a mobile device. This provides K.C. Pella an advantage over many of our competitors in the Baltimore-Washington DC market.”
With the launch of the site, the dealer hopes to provide its web visitors with a pleasant, hassle-free user experience when researching products, accessing current promotions and scheduling appointments, it states. It also expects to increase the amount of local content on the site in 2013, in order to increase search engine optimization (SEO) and provide more visibility and relevant window replacement information to the Delaware, Maryland, Northern Virginia and Washington, D.C. markets.