Marvin Launching Siding Line
The Marvin Cos. is expanding beyond windows and doors. According to an article in the Minneapolis Star Tribune, the company rented out a VIP club at Target Field on Monday to officially launch Apex fiberglass siding.
The new product uses the same Ultrex material used in Marvin's Integrity and Infinity brand windows and doors. Ultrex is made of pultruded fiberglass, produced by Tecton Products, a Marvin joint venture based in Fargo, N.D.Marvin plans to roll the product out gradually nationwide, it told the newspaper. It now has about 4,500 retail dealers for its windows and doors. Susan Marvin, president, said the manufacturer won't use the same dealer network for Apex but instead will partner with distributors that specialize in siding, according to the Star Tribune report..
Marvin also told the newspaper the new siding is part of a larger strategy to leverage the company's brand name into a range of building products. She declined to say what they might be but said they would be geared to the upper tier of the building supply market.