New Web Site for Interlock
Interlock USA, the supplier of window and door hardware based in Reno, Nev., has launched a new Web site at www.interlockna.com to refresh its brand image and showcase several new product lines.
“This economy has been extremely tough on the fenestration industry, making it critical for manufacturers to focus on creating the most sophisticated products on the market if they want to remain competitive,” says Axel Husen, Interlock USA president and CEO. “While innovative product development has always been our key focus, we knew we needed sophisticated marketing tools to effectively convey our products’ appeal. We wanted to create a Web site that faithfully represented our products and our brand.”
With intuitive navigation, intelligent design and dynamic product viewing capabilities, the new site is designed to convey the timeless appeal of the products showcased. Set against deep hues of charcoal and graphite, the focus is on the products themselves, while reflections and light are used to add greater dimension and luminosity. Moreover, the theme of the site and a new marketing campaign highlights physics and engineering—the core practice behind product development at Interlock USA, officials note.
In addition to serving as a product showcase, the site is also serves as an international portal for prospects, customers and partners alike. The site connects to Siegenia-Aubi and KFV Karl Fliether GmbH & Co. KG, Velbert (KFV), Interlock’s European hardware manufacturing partners. It also connects to the sites of Assa Abloy, Interlock's parent company, and Strybuc Industries, a distributor of the supplier's hardware products.