Roto Acquires Brazilian Hardware Supplier
Building on its position as a global hardware supplier, Roto Frank AG has acquired Fermax, a Brazilian hardware manufacturer that has been supplying products to its domestic market since 1974. The company has 300 employees and is based in Columbo, a city in Paraná province.
|Fermax's facilities in Columbo, Brazil|
The company’s latest investment has “greatly strengthened” Roto’s starting position for tapping into the enormous growth potential of the Latin American window and door market, says Eckhard Keill, Roto CEO. This is particularly true for an attractive country like Brazil, offering “excellent growth opportunities” in the building sector. These opportunities are a result of large building projects for upcoming major sports events (Football World Cup 2014, Olympic Games 2016), as well as of continuously increasing quality and convenience requirements for windows and balcony doors.
The new group member “fits perfectly” into Roto’s international portfolio for several reasons, Keill states. As the number two supplier in the Brazilian market, Fermax boasts great proficiency in fabrication and an extensive portfolio of special products required in the region, he notes. It also has a close-knit sales network, providing access to a full range of dealers and manufacturers. As soon as the company is fully integrated into the Roto Group, it could also serve as an important bridge to markets in all of Latin America. “The acquisition also underlines our company philosophy of being close to the customer,“ Keill notes.
Well-known and well-established in the Brazilian market, the Fermax brand will remain in place, according to Michael Stangier, Roto CFO.
Following up on the 2012 purchase of Fasco in Canada, the latest addtion reflects Roto's continued commitment to strategic acquisitions, officials note.