Simonton and Vista Form Alliance
Simonton Windows and Vista Window Co. have launched a new strategic alliance–Vista Window Co., Western Division. The new entity will sell Vista branded products to specialty window retailers located between the Rocky Mountains and the Mississippi River.
Simonton, based in Parkersburg, W. Va., operates several vinyl window plants throughout the country. It will handle logistics and also share in the manufacturing of Vista branded products. Based in Warren, Ohio, Vista Window will provide the product design and marketing programs.
“This opportunity is appealing to both companies for several reasons," says Mark Savan, Simonton president. "It allows Simonton to partner with an innovative and dynamic organization that serves a completely different market segment. We can more fully utilize existing manufacturing operations in Oklahoma, while maximizing our logistics capabilities. Simultaneously, it allows Vista Window Co. to expand its geographic reach further west of the Mississippi.”
“Our enthusiasm for this new alliance comes because we can expand distribution of our product line significantly almost overnight,” says Dan McCarthy, Vista CEO. “Simonton has one of the most impressive logistics systems ever created in our industry. Partnering with them allows us to reach a much larger specialty retail market than ever before.”
Simonton, one of the largest vinyl window makers in the U.S., operates plants in West Virginia, Illinois, Oklahoma and California. Part of Fortune Brands, the company's hallmark is delivery of made-to-order products in five days or less. Vista Window, founded in 2000, manufactures vinyl replacement windows that are sold wholesale direct through remodelers and specialty retailers. It also operates a Georgia plant and joined the Window & Door Top 100 Manufacturers rankings for the first time this year.
“Both of our companies are aggressively seeking out growth opportunities in the marketplace,” says Vista's McCarthy. “This is an exceptional example of how two dynamic and highly capable companies can use their resources and talents to move forward in our industry.”
“This arrangement is possible because of our companies’ shared set of values,” adds Simonton's Savan. “Both companies are committed to producing high quality, custom-made products with exceptional customer service levels in a short lead time."