Simonton Introduces ProNetwork
Simonton Windows, the manufacturer of vinyl windows and patio doors, has launched the Simonton ProNetwork program for builders, remodelers, contractors and dealers. The Web-based program offers a variety of business-building and lead generation tools; educational training programs; marketing and sales support; and reward incentives.
“ProNetwork is a comprehensive Web portal that provides building industry professionals with the tools they need to grow their businesses in today’s challenging market,” says Gary Pember, Simonton VP of marketing. “The free program includes in-depth, exclusive training and business-building courses available 24/7 through Simonton University, along with customizable marketing and sales materials through Simonton’s unique Ad Builder site. Combined, these tools can help builders, remodelers, contractors and dealers equip themselves for competitive growth with Simonton products.”
The program allows members to earn points by purchasing Simonton windows and doors, completing training courses and more. The points are redeemable for sales, marketing and lead generation tools, Simonton-branded items and advanced training opportunities.
“This is far more than just another loyalty program,” says Pember. “We’ve designed ProNetwork to be a strategic resource for building industry professionals. Each registered member has the ability to custom-create their own course programs at Simonton University, qualify as a Simonton Preferred Installer, and gain business-building knowledge and tools.”
Members can create their own learning tracks by participating in dozens of courses offered on the Simonton University site, which provides online courses in the College of Windows and Doors, Business School and Technical School.
“Our anticipation is that members will immediately begin to accumulate points that they can redeem for customized advertisements, lead generation materials, Simonton-branded merchandise and other selling materials," says Pember. "These marketing support tools will drive awareness of their companies and positively enhance their selling efforts, helping them grow their businesses.”