Therma-Tru Expanding Efforts in Canada
Fiberglass door maker Therma-Tru Doors is increasing its sales and marketing efforts in Canada. To support its commitment to the Canadian marketplace, the Maumee, Ohio-based company has launched a multimedia awareness campaign targeting dealers, home builders, renovators, and contractors.
The program includes print and on-line advertising, direct mail and the launch of its Canadian website at www.thermatru.ca. The company plans to build on its current promotional activity with additional efforts in 2013..
“We’re excited to expand our sales and marketing efforts in the Canadian entry door market,” says Brad Johnson, Therma-Tru VP of marketing. “There is a growing demand from builders and renovation contractors in Canada who are seeking the beauty, performance and durability of fiberglass doors for their customers. Therma-Tru fiberglass entry systems provide the best combination of security, energy efficiency, performance, aesthetics and the best value overall in the long term, which we believe Canadian homeowners and builders will appreciate.”
Therma-Tru celebrated its 50th anniversary in 2012, which also marks the 30th year since it launched its first fiberglass door.
“We want to ensure Canadian homeowners, contractors and dealers fully understand the many important advantages of fiberglass over other entry system materials and that they now have greater choice when it comes to style and quality,” Johnson continues. “An attractive front door dramatically enhances the curb appeal of any home and can even increase its perceived value, so it’s an investment you want to get right. When you choose a Therma-Tru door, you’re choosing a brand you can trust.”