Vista Foresees Continued Growth in 2009
While many window and door manufacturers are just looking to survive the coming year, Vista Window Co. LLC is looking for growth. The replacement window manufacturer expects to be up 25 to 30 percent over last year, when it also saw gains, according to CEO Dan McCarthy.
The Warren, Ohio, based company joined the INC Magazine list of the Top 5,000 fastest growing companies in America in 2008, with a 91.5 percent increase in sales between 2004 and 2007. For 2009, it will join the Window & Door Top 100 (look for more details in our February issue.)
McCarthy attributes Vista's success to the fact that it offers one product line, with all available options. The dealer can start with a base price for a stripped down white window, and then add glass options, reinforcement options, woodgrains and exterior colors to provide homeowners anything they want in one line of product, he explains.
From Vista's perspective, having one line reduces inventory requirements and provides for a high level of manufacturing efficiency, McCarthy states, enabling the company to maintain "great delivery, consistent quality and competitive prices." From the dealer's perspective, he notes, it means they don't have to move up to a higher price line--as with some window manufacturers--to obtain the options the homeowner wants, he continues.
Vista produces the one product line in Warren, Ohio, and last year, started production of the same product line in a plant in Swainsboro, Ga. The company intended originally to produce an impact product line there, but when the new construction business took a turn for the worse, it opted to focus that facility instead on the replacement business in the South. Noting that its Ohio plant is operating near capacity now, McCarthy reports that the Georgia plant, and the new markets it opens up to the company, will produce much of its growth in the coming year.