Weather Shield Launches "Re-Invented" Campaign
Over the past few weeks, Weather Shield Windows & Doors has been giving its dealers a glimpse into the future of the company, with the launch of the “ReInvented” campaign. Behind the campaign is the launch of three new product lines, new advancements in those products’ foundational technology, an improved value proposition for homeowners and an overall sense of renewed momentum, officials state.
|A postcard sent to Weather Shield dealers announcing the new campaign|
“Our ongoing commitment to innovation and new products are at the heart of our company and have been for 57 years,” said Mark Schield, vice president of the Medford, Wis.-based window and door manufacturer. “This summer, the industry will see noticeable changes in Weather Shield–changes that we’re confident will keep our business and our dealers’ businesses strong. The ReInvented campaign represents new products and marketing, and much more. ‘ReInvented’ captures the idea behind changes we’re making to streamline manufacturing and continuously improve our quality. It points to our confidence in the company and our investment in the future. It signifies a renewed momentum and positive steps forward.”
The manufacturer conducted extensive research into its existing products, other manufacturers’ offerings and the marketplace to help it identify market segments that offer opportunities for growth, and the products, performance standards, options and price points that could compete in those segments, officials note. The research led to the development of three product new lines, which will be introduced progressively throughout the summer and fall, including:
- An architectural product line of high-end aluminum clad wood windows and patio doors for custom homes, designed to provide improved performance and traditional, architecturally correct aesthetics.
- A mid-price product line of aluminum clad wood windows and patio doors, designed to offer affordable luxury with features and options that surpass typical mid-priced wood windows.
- An entry-level offering of vinyl clad wood windows and patio doors for modest budgets.
Thermal and structural performance testing on these new products indicate they will be among the highest performing units on the market, in part due to new technology being introduced on these lines, the manufacturer reports. One of the new innovations includes a new balance system for double hungs that help the units to be among the first to achieve a Class 3 AAMA rating, it is noted. Weather Shield casements, awnings and select picture windows will also incorporate new frame technology said to improve upon existing products’ thermal performance.
The new product lines are also designed to be aesthetically appealing. The double hungs will offer an a new wood jambliner, to provide a seamless look from frame to sash. The redesigned casements are also said to feature superb architectural details and clean sightlines.
“With these product changes and additions, Weather Shield will be able to serve virtually every market segment,” Schield says, “positioning us as the go-to window and door manufacturer for every building and remodeling project, and supporting the growth and continued success of our company and our dealers’ business.”