Hurd Acquires SuperSeal
Hurd Windows & Doors has acquired New Jersey-based SuperSeal Manufacturing Co. Inc., a vinyl window manufacturer with a strong East Coast presence. The addition is part of Hurd's strategic growth plan to expand its diverse product mix to address the shifting needs of a broad range of construction markets–with emphasis on the replacement window market, as well as new residential and light commercial, according Dominic Truniger, Hurd president and CEO.
"With SuperSeal's high-end line of vinyl windows, Hurd is uniquely positioned in the marketplace," he says. "SuperSeal mirrors many of Hurd's core business principles and brand attributes. Like Hurd, they've built their brand on giving customers more. SuperSeal products are well-designed and offer excellent quality, top performance, broad design options and an almost unprecedented range of exterior colors."
Based in Medford, Wis., Hurd manufactures wood and clad-wood windows and doors, but had been involved in vinyl windows several years earlier under previous ownership. HWD Acquisition, a company formed by Longroad Asset Management LLC, a Connecticut-based private equity firm, acquired Hurd's assets in 2008. "Since Hurd already has experience in the manufacturing, marketing and sale of vinyl windows and doors, we are confident that this will be a smooth and successful transition,” Truniger states.
"SuperSeal has been a family-owned business for 50 years," says Ron Vespa, who was a SuperSeal co-owner and will continue serving as vice president. "We had to be confident that the team with whom we joined forces would allow us to continue to build upon our great brand, while realizing supplier synergies, expanding our distribution network and sharing forward-thinking engineering practices to manufacture the energy efficient windows for tomorrow. We have found that with Hurd."
SuperSeal is based in South Plainview, N.J., with offices in Boston and New York. Previously a Window & Door Top 100 manufacturer, the company will be an independent subsidiary business of HWD Acquisition. Its products will continue to be marketed under the SuperSeal brand and through its existing distribution channels, along with Hurd's Eastern distribution infrastructure.
Truniger told the Wausau Daily Herald that SuperSeal purchase is expected to be the first in a series of vinyl window manufacturer acquisitions planned by Hurd. Long term, the company plans to offer vinyl products nationwide as it is offering New Jersey-based SuperSeal's vinyl products in the East.
"We've been able to grow and expand our market share when most of our competitors are contracting," which can be attributed to new product offerings, Truniger said.