Builders See Envelope as Key to Green
Builders say shell or envelope materials, including windows and doors, have the most “green” value, according to Market Resource Associates. Inc. The market research firm recently concluded a focus group with custom and semi-custom single family home builders attending the recent International Builder’s Show in Las Vegas.
“These folks certainly knew their stuff,” notes John Cashmore, session moderator and MRA president. The panelists made clear that the green value of the building envelope primarily comes from energy efficiency. “That has the most value to the builders’ customers and to them as a marketing tool,” Cashmore adds.
All eight participants, who came from all parts of the country, agreed that green building was a real trend with real value. Seven of eight reported that customers were asking about their home’s green attributes.
More information on the builders’ focus group, as well as future sessions planned by the market research firm our available at its Web site.