Report Offers Insights into Big Box Customers

October 30, 2008
Markets

When it comes to windows and doors, big box customers rate The Home Depot highest on value for the money and Lowes highest for quality. Those finding comes from a 2006 report now being offered free to industry companies by Market Resource Associates. 

The study, based on a nationwide survey of 2,000 DIY and BIY customers, also suggests that service levels remain a weak point for the big box retailers, as those ratings slipped across the board from previous surveys.

The 172-page report is based on surveys of consumers that had shopped at Home Depot, Lowes and/or Menards during the prior year. Participants had to shop at at least two of the three retailers. It covers not only windows and doors, but 28 other product categories ranging from appliances to safety equipment.

"In these tough times for everyone even remotely connected to the housing business, MRA is trying to provide information the industry can use to better market their products and succeed," says John Cashmore, president of the Minneapolis-based market research firm. "While the information is two years old, it will still provide a snap shot to nearly any manufacturer, wholesaler or retailer in the business."

Free copies of the report, originally priced at $595, are available by contacting Matt.Brown@mraonline.com.