AMD Show Presents More Choices in Doors

October 12, 2010
Meetings & Events
Masonite featured several new interior doors with unique decorative glass designs.

Charlotte, N.C.—The Association of Millwork Distributors’ annual convention and exhibition, which kicked off here on Monday, appears to be regaining momentum with busy educational sessions and a trade show floor that looks to be larger than last year. The trade show, which closes today, also appears to feature more door styles and additional door makers.

One reason for that may be the AMD debut of Tru Tech Doors. With a line that includes steel and fiberglass doors, as well as decorative doorlites, the Ontario-based company recently moved into a new production facility and has also lined up a sales team so it is “ready to take on the U.S. market,” reported the company’s Carlo Ianni.

This year’s show also saw the return of Masonite as an exhibitor, bringing six new interior door styles and featuring unique glass patterns in its display. Three were introduced in 2010 and three more will be launched officially, reported the door maker’s Jack Thornton. “People want to try new things,” he said, and they’re looking beyond traditional six-panel doors, particularly in such areas as master suites and home offices.

Wood door customers increasingly “want something unique,” said Simpson Door’s John Quist, noting that his company has become “virtually a custom manufacturer.” It featured a wide variety of door styles in its booth—ranging from the contemporary to the traditional—including the new Nantucket line incorporating traditional mortise-and-tenon construction.

This year’s show featured plenty of other wood doors, with exhibitors including Woodgrain Millwork, Evermark and International Millwork Products, each of which was featuring a variety of products. The Charlotte event also saw a long-time wood door producer bring all fiberglass models to the event. Houston-based Glasscraft Door Corp., a manufacturer of hardwood doors and decorative glass, has partnered with Canada’s MasterGrain to offer its cherry, oak and mahogany woodgrain fiberglass products in the U.S. “There’s still a wood door market, but there are some things wood can’t do,” said Glasscraft’s Matthew O’Shea. “Most notably, wood doors can’t meet .30/.30 or Energy Star, and a lot of our customers want to offer that.”

Although not new at the AMD exhibition, multipoint locking systems are more prevalent at this year's event in Charlotte. Joining Endura Products and W&F Manufacturing, which previously featured such products at this show, was Imperial Products by Homeshield and Generation 4 Sales.
“Prehangers are ready for multipoint,” said Imperial’s David Bryant. His company was introducing a new three-point locking system, including both the lock and trim hardware. The company also offers a template designed to make machining doors for the hardware easy, he noted. “We want to take all the hurdles away,” he added. Generation 4 Sales, which is now representing England’s Paddock Fabrications in the U.S., was highlighting the company’s Lockmaster multipoint system.

In addition to the trade show, the AMD event, which gathered about 600 registered attendees, kicked off Monday with a full day of educational sessions and presentations. Eric Belsky of Harvard University’s Joint Center for Housing Studies offered a less-than-optimistic look at the housing market, but pointed to several demographic trends that offer more positive news for the longer-term.

Jessica Ferris, AMD director of codes and standards, also offered an update on the association’s side-hinged exterior door standard (SHEDS), an effort designed to accommodate component interchangeability in exterior door system performance ratings. Progress has been made working with AAMA, WDMA and other organizations, as well as manufacturers and pre-hangers, in developing a consensus document that can eventually be adopted by the International Code Council. Specifically, she reported work is now underway on a third draft, which AMD hopes to have out for public comment next year, with the goal to have it ready in time to be considered for the 2013 code cycle.
More information on this year’s event or other AMD activities is available at www.amdweb.com.