Cradle to Cradle Products Innovation Institute Issues Product Innovation Challenge
April 2, 2013
Meetings & Events
The Cradle to Cradle Products Innovation Institute and Make It Right are issuing a Product Innovation Challenge, encouraging manufacturers to design goods for the affordable housing market that are safe for human and environmental health, and designed for re-use. Up to three winning entrants, who will be announced this November at Greenbuild 2013, will split $250,000 in prize money.
Make It Right, founded by Brad Pitt in 2007, builds healthy homes, buildings and communities for people in need. All Make It Right projects are LEED Platinum certified and Cradle to Cradle inspired. Because Cradle to Cradle principles are fundamental to Make It Right’s design process, building methods and product selection, the organization selects certified products whenever possible, but currently there aren’t enough certified products to build an affordable house.
The challenge asks innovators to rethink common materials and develop revolutionary new products that can exceed their standards on the basis of price, performance, availability, and human and environmental health.
Submissions are due June 30, 2013. All contest details and official rules are here.