NAHB Planning Three-Day IBS for 2013
Meetings & Events
Traditionally a four-day event, the International Builders' Show will be reduced to three days when it moves to Las Vegas next year. The 2013 edition of the annual event hosted by the National Association of Home Builders is scheduled for January 22-24 at the Las Vegas Convention Center.
"It's all about helping our attendees and exhibitors meet with each other in a much more efficient way," says Mark Pursell, senior vice president of NAHB's exhibition, marketing and sales group. "Tightening the trade show floor experience to three full days with expanded hours saves everyone money and results in a more productive experience for all."
Gone are the days when home builders, remodelers and designers had time to invest in what can turn into a full week of time away from their businesses when travel and other considerations are taken into account, officials note. "It's a trend that professional convention and expo planners see in all fields–not just the home building industry," Pursell adds. "Attendees are eager to get back to their businesses and put the new knowledge about products, services and management to work right away. Businesses must be more nimble to thrive in today's economy."
The change is expected to provide savings for show exhibitors. "Dropping day four and adding an additional half hour to the schedule each day allows exhibitors to save resources on an extra night of hotel accommodations, meals and other staffing and contractor expenses," Pursell points out.
"Surveys of IBS attendees tell us that builders prefer to be home during the weekends," adds Larry Swank, an Indiana home builder and chairman of NAHB's conventions and meetings committee. "Wrapping up the show on Thursday will allow everyone to do so—even those from the East Coast. This is a great solution for all of us—and a way to stay ahead of trends in the industry."