MRA Announces BICA Door Winners
Market Resource Associates Inc. is presenting Marvin Windows & Doors with two “best in class” awards as the overall top rated patio and entry door brand in its latest study. Simonton Windows and Taylor Door are also award winners this year.
The Minneapolis-based market research firm developed the BICAs to recognize outstanding performance in its studies. Winners are selected for consistently high quality and customer service rankings as established by surveys of over 1,500 building trades’ professionals, including distributors, dealers, home builders and remodelers. Marvin was recognized as the “overall highest rated” brand in both the patio and entry door categories, based on the response to a standalone question of those surveyed, asking respondents to name their highest rated brand. Simonton and Taylor were award winners for their “highest summary ratings,” which took into account a calculated summary of 16 product and service attributes covered in the study. Simonton was selected for patio doors and Taylor for entry doors. “Recipients of this award should feel extremely proud their companies were so highly regarded by industry professionals taking part in our extensive survey,” says John Cashmore, MRA president. Sixteen different attributes were tested on each brand mentioned by respondents.
In the latest door study, building trade professionals were interviewed using an unaided, out-bound telephone method. Only those individuals who have direct responsibility for purchasing entry and/or patio doors were interviewed, MRA officials note. More information on the study is available at www.mraonline.com.