Quanex Wins Marketing Award
The Construction Marketing Association recently recognized Quanex Building Products Corp. with a Star Award for excellence in marketing. The supplier was honored for its trade show exhibit promotion for efforts surrounding the 2011 GlassBuild America: The Glass, Window & Door Expo.
“The CMA STAR Awards showcase the very best in marketing, effectiveness and creative execution,” says Neil M. Brown, CMA chairman. Awards are presented in 16 marketing categories and 81 subcategories, including advertising, branding, website design, social media, brochures, catalogs, new product launches, packaging, photography, promotions, publicity, merchandising, trade shows, videos, employee communications and integrated marketing campaigns.
Quanex won the CMA Star Award for its efforts to establish itself as the go-to resource for IG components, extrusions and fenestration products, exhibiting for the first time with its full line of integrated companies serving the fenestration industry. To show how its business units could help customers drive their businesses forward, Quanex featured a variety of innovative product technologies through various displays and multimedia presentations.
Efforts surrounding GlassBuild 2011 resulted in 179 booth visitors, 72 percent of which were new leads, the supplier reports. In addition, more than 6,000 total impressions and a total value of media clips worth $28,325 were accumulated as a result of pre-show and post-show efforts, officials report.