Window World Sponsoring Daytona 500 Race Car

February 2, 2009
Noteworthy

Window World Inc. has signed on to sponsor two-time NASCAR Sprint Cup Series Champion Terry Labonte and his Toyota Camry for the 2009 Daytona 500. Todd Whitworth, CEO for the replacement window company says Window World is looking at additional race sponsorship opportunities with Prism Motorsports, the newly-fomed firm which is fielding Labonte.

“Window World has grown to be the nation’s largest window remodeling company in just over 13 years,” says Whitworth. “Today we have more than 200 offices in 46 states, all powered by hard-working Americans. We see the same level of energy and excitement at Prism Motorsports that has helped make our Window World team so successful. It’s truly a thrill and honor for us to help Prism get off to a fast start.”

The car to be sponsored by Window World at Daytona.

In addition to supporting Labonte’s Daytona outing, Window World is also inked an associate sponsorship for Michael Waltrip, who recently formed a technical alliance with Prism. Prism has also indicated they expect to compete in the full 2009 NASCAR Sprint Cup Schedule.

“Auto racing is more popular than ever, and these powerful events reach a large portion of our target demographics,” said Whitworth. “By aligning with professional racing, we are supporting our Window World owners nationwide with impressive exposure to viable consumers who expect top-notch performance in all areas of life. It’s simply a great fit for our company and philosophy.”