AAMA Launches New Web Site

June 8, 2010
Organizations

The American Architectural Manufacturers Association has launched a new, redesigned Web site at www.aamanet.org. Users can now navigate through the site more easily and take advantage of the information AAMA offers, officials note.

"Updating the AAMA Web site was a priority initiative, as we think it's vitally important for our members to have quick and easy access to necessary information that is useful for their business and customers," states Rich Walker, AAMA president and CEO. "Additionally, the Web site was designed to be a resource for other groups, such as homeowners, contractors, and those seeking information on fenestration products or the building products industry."

The site menu navigation has been improved to include menu items for products, materials, codes and resources, explains Angela Dickson, AAMA marketing manager.  New "hot buttons" on the home page, as well as on all pages throughout the site, direct users to the AAMA Publication Store, the organization's certified products directory and other frequently-accessed pages within the site.

"In addition to improving ease of use, Web site content is customized for the various audience segments who will be visiting the site," Dickson notes. "The informational needs of an AAMA member company differ from those of a homeowner seeking information on window selection and media representatives searching for news stories. Tailoring content to each individual audience segment ensures that all site users can easily locate information most relevant to their needs."

Featured news stories will now appear on the AAMA home page. In conjunction with the overall Web site redesign, changes have also been made to the AAMA e-News, the association's monthly e-newsletter which contains news items related to AAMA and the work of AAMA task groups, committees and councils.