New Name for NAHB Research Center
The NAHB Research Center, an independent subsidiary of the National Association of Home Builders, has changed its name to Home Innovation Research Labs. The move is designed "to enhance the value its brand and certification mark provides clients in the increasingly competitive residential marketplace."
Nothing in this name change alters the company’s relationship with NAHB; its access to industry segments as a result of that relationship; or its research, testing, and third-party certification expertise, officials state. The new name, however, is designed to help provide building industry clients–including product manufacturers, trade associations, home builders, remodelers, developers, and architects–with more brand equity and understanding with consumers.
"There is no equal in the housing industry for our product testing laboratory and market research facility," says Michael Luzier, Home Innovations president and CEO. "It was designed specifically to bring together the physical testing capabilities and market research know-how we possess under one roof. It allows us to offer clients an experience and depth of understanding of their products, and their markets, that they can’t get in one place anywhere else."
Based in Upper Marlboro, Md., the Home Innovation Research Lab offers several product testing and certification programs, and also serves as an administrator for the National Green Building Standard.