NFRC Launches Consumer Website
The National Fenestration Rating Council has launched windowratings.org. The new, consumer-oriented website is designed to help people shopping for windows to determine how well fenestration products will keep their homes cooler in the summer and warmer in the winter while also helping them reduce their energy costs.
According to Jim Benney, NFRC CEO, the site is designed to change the way consumers shop for windows by providing non-technical explanations to technical questions related to energy performance. “We intentionally kept the content non-technical because we’re assuming most of our visitors are researching the energy performance of windows for the first time,” Benney says. “But we’ve also provided many links for those seeking more technical information.”
The new site was built specifically to avoid duplicating information that is readily available elsewhere, officials note. “Our accomplishment is the consumer’s reward,” Benney adds. “Before starting this project, we examined all the information currently available on the World Wide Web and realized consumers needed guidance that was more relatable and easier to act on.”
It includes the following sections to consumers understand the energy performance characteristics of window, find a product to suit their preferences:
- Anatomy of a Window–Graphical representation of the cross section of a window, including an explanation of the components that make up the whole product
- The NFRC Label–Example of the NFRC label, with hover-over explanations of what each rating means
- Shopping Guide–A simple 1-2-3 with printable information to take to the store/point of purchase.
“Our new website provides consumers with the educational materials that delivers clear, unbiased information on what look for in a window purchase and explains how the NFRC label can be used a tool to make fair product comparisons,” Benney concludes. “We’re giving consumers exactly what they need exactly when the need it.”