Andersen Adds New Marketing Head
Andersen Corp. has added Greg Thompson as marketing director for its Andersen Division, with responsibilities for marketing the manufacturer's flagship brand, including the Andersen Architectural Collection, storm doors, and Andersen wood clad and composite windows and patio doors.
Thompson’s experience includes working with well-known and environmentally-oriented consumer brands, most recently with Polaris Industries’ Global Electric Motorcars, where he led efforts in brand repositioning and new model year product planning, and significantly contributed to dealer sales growth through retail and lead-optimization opportunities. His previous experience includes employment at General Mills, where he worked with household brands like Cascadian Farm and Old El Paso.
“Greg has great brand and business-to-business experience selling in a dealer-based environment,” says Senior Vice President of Sales and Marketing Sal Abbate. “He exudes the values of Andersen.”