Pella Corp. Appoints New Chief Marketing Officer
December 6, 2016
Pella Corp. added Emily Videtto as its new chief marketing officer. Videtto comes to Pella Corp. from roofing manufacturer GAF. She started there in 2004 as marketing analyst and continued to grow within the company, holding positions such as senior product manager and director of shingles and new product development. Most recently, Videtto was vice president of residential marketing and new product development where she was responsible for leading the branding strategy and product management teams. Videtto also oversaw product innovation and the new product development process.
“Emily is a proven leader with deep marketing experience and an impressive list of accomplishments. She is also an excellent fit with Pella Corp.'s culture and values,” says Karin Peterson, vice president of human resources.