Serious Materials Acquires Alpen

July 9, 2008
Alpen Windows, a Boulder, Colo., producer of energy efficient fiberglass windows and Heat Mirror glass products, has been acquired by Serious Materials, a Sunnyvale, Calif.-based company focused on green building materials.

Serious Materials currently manufactures QuietRock, a soundproof drywall, and is set to debut EcoRock, a more environmentally-sound drywall. Company spokeswoman Catriona Harris says the company plans to enter the window market later this year, and saw the Alpen acquisition as a natural starting point.

“Adding Alpen to our family of companies lets us offer highly energy-efficient windows and glass immediately,” says Kevin Surace, Serious CEO. “These windows reduce energy use and costs well beyond today’s best Energy Star-labeled products, and improve personal comfort and productivity. Using our windows can reduce greenhouse gas emissions and have a meaningful impact on climate change. “And, Alpen’s plant in Colorado expands availability for Serious’ customers,” he adds.

“Serious Materials and Alpen together will finally make high-performance windows mainstream,” says Robert Clarke, Alpen founder. “Our visions match, and we’re looking forward to rapid growth in the U.S. and abroad.”

Serious plans to market its own QuietHome Windows, featuring enhanced noise-reduction performance, and is bringing to market ThermaProof super-energy-efficient windows that will extend high R-values across the full frame. The company has a stated goal of reducing greenhouse gases by one billion tons per year.

In operation for 27 years, Alpen has distinguished itself with glass packages that deliver center-of-glass values up to R-20 as well as ‘directional tuning’, to optimize performance in different climates and orientations.

According to VentureBeat, a Web site that covers private companies and venture capital groups, Serious Materials is one of the better-funded green building start-ups. Started as Quiet Solution, a maker of highly soundproofed building materials, Serious moved more aggressively into green building last year, it is noted.