Velocity and Scherer to Merge

June 18, 2008
Two sales agencies serving the window and door industry, Velocity Marketing and Scherer Industrial Products Inc., will merge effective on July 1.

Velocity Marketing, founded in 2000, represents a variety of industry suppliers throughout the Eastern United States. “The addition of Bob and Scherer Industrial Products is a natural step for our group as we strive to grow and provide superior service to our customer base,” says T.J. Tirendi, Velocity president. “Bob will continue to work closely with his Georgia, Alabama, Florida, Tennessee and Mississippi based accounts. This merger will also allow Bob to participate in the direction of the expanded Velocity Marketing.”

Scherer represents a number of companies in the window and door industry, including Hoppe North America, Adco Products Inc., Hygrade Components and Venture Tape.

Joining Scherer and Tirendi at Velocity Marketing are Kristi Ferrari; Joe Altieri in Pittsburgh, Pa.; Rich Karner in Carmel, N.Y. and Larry Sink in High Point, N.C.