The Talk

  • August 4, 2015
    THE TALK... | Management

    Dealer of the Year Material

    Each year, Window & Door magazine recognizes window and door retailers and distributors for excellence in the areas of marketing, customer service, showrooms and community service. Designed to recognize dealers and/or distributors of windows and doors, the goal is not only to recognize leadership and excellence overall or in a particular aspect of the business, but also to share compelling ... more »
  • Developing Trust

    There are many different steps involved in paving the road to a sale—providing superior products and services, marketing them as such, listening to the customer, identifying specific needs, and so on. But it’s of paramount importance to cultivate trust. Customers want to know that they can trust that the product will perform as promised, that the business will be around and ... more »
  • Is Energy Efficiency a Driving Factor for Buyers?

    As the housing market expands, window dealers and manufacturers are seeing a continued desire for energy-efficient products from their customers. In fact, a recent report from the National Association of Home Builders states that a whopping 84 percent of millennials, who are now entering the housing market, are willing to pay 2 to 3 percent more for an energy-efficient home, as long as ... more »
  • Windows, Doors and… ?

    Fenestration is the backbone of many businesses that are supplemented by other, usually exterior-related, products. In networking with many dealers in the Window and Door Dealers Alliance at GlassBuild America each fall, a common question that comes up is, what else do you sell.This is a natural question for many reasons. Dealers may be in search of more product variety because they already ... more »
  • Key Factors for Ranking in Local Search

    While some forms of online advertising such as pay-per-click ads can provide a quick return on investment, most people still choose local businesses through good, old-fashioned search results. And, they do so particularly on Google, which commands about 75 percent of the market.Thus, keeping your site near the top of local search engine results pages (SERPs) is key to being a leader in your ... more »
  • What Does the EPA’s Clean Power Plan Mean for the Fenestration Industry?

    The Clean Power Plan, set to be released by the Environmental Protection Agency this summer, is a sweeping set of regulations designed to reduce total U.S. carbon emissions by 30 percent by 2030. The fenestration community should take note, as one of the hallmarks of this new plan is a “beyond the fence line” approach to reducing carbon emissions. According to a draft version of ... more »
  • Energy Star V6.0 Traction

    The road to implementing Energy Star v6.0 was bumpy, ever changing and lengthy. We discussed energy performance criteria, feasibility for manufacturers, implementation dates, payback period, and installation requirement, just to name a few. There was a lot to write about and we did just that.These were all issues that would affect our industry’s future and thus justified extensive ... more »
  • June 9, 2015
    THE TALK... | Products

    Acknowledging Crystal Achievements

    Every year, Window & Door magazine recognizes significant industry innovations and achievements. The Crystal Achievement Awards, presented during Window & Door Dealer Days at GlassBuild America, honor excellence in window and door technology, as well as in the components and machinery used to build those products. Also acknowledging the manufacturing and marketing behind the ... more »
  • A New Era of Door Glass Framing

    In the last four years, the world of door glass framing—the seal between the door and glass—has changed dramatically. Before, there was one choice: one frame, one profile. Surveying the market today, you’ll see that we now have options. Some options deal with performance, others with aesthetics. Some work well in hot and humid climates, others in cold climates. This new world ... more »
  • Three Steps to a Pleasurable Buying Experience

    People make their buying decisions based on emotion, especially when it comes to purchases for the home. One of the most effective ways to close a sale and ensure a happy customer is to find out what is most important to those doing the buying and sell to that need in a way that makes it a pleasurable experience. Want to be thought of as “a joy” to do business with? Here are three ... more »