The Talk

  • November 17, 2015
    THE TALK... | Codes & Standards

    Do You Know Your EEROs?

    During my years of window replacement, I was only somewhat acquainted with clear opening size requirements for Emergency Escape and Rescue Openings—5 square feet for first floor bedrooms and 5.7 square feet for upstairs bedrooms. That was about all I knew off the cuff.I also referenced window manufacturers’ standard sizing tables that identified what sizing met egress ... more »
  • November 10, 2015
    THE TALK... | Markets & Trends

    Your Opinion, Please

    Last week, Window & Door opened its annual Industry Pulse survey, asking readers from every corner of the industry to weigh in on 2015 as it approaches its end and share projections for 2016. This important poll closes this Friday, and it’s important to get your opinions.The purpose of this study—results for which will be presented in the January/February issue of Window & ... more »
  • Top Tips from the Dealers of the Year

    The October/November issue of Window & Door magazine announced the companies recognized as the 2015 Dealers of the Year. The awards program, sponsored by the WDDA, is designed not only to recognize dealers for excellence in various categories, but also to provide insight on their success. Here are five proven strategies our Dealers of the Year put into practice that you can adapt for your ... more »
  • October 27, 2015
    THE TALK... | Operations

    Contractor or Joint-Employer?

    New classifications could spell liability for window and door companies
    This summer, the National Labor Relations Board significantly expanded risk for companies that subcontract employees to be considered a “joint employer” of its contractors. The risk involves liability for injuries, taxes, contract breaches and other third-party claims. This can affect residential construction constituents who market “installed sales” to the extent that ... more »
  • October 21, 2015
    THE TALK... | Sales & Marketing

    Content is King

    We’ve all heard content is king, but it’s not just king. It’s the king, the queen, the dukes and duchesses—the whole court, really. Effectively marketing your business online comes down to one thing and one thing only: high-quality content. It’s how you get your website ranked higher than your competitors, and that’s how you convert visitors into ... more »
  • October 13, 2015
    THE TALK... | Sales & Marketing

    The Empty Cup

    How an empty cup helped shape our company’s mission
    As a teenager, I was lucky to get a summer job at a local amusement park in the food service operation. This job and an awkward learning experience during it would help define my business philosophy and my company’s mission statement years later.Prior to my first day of work I attended an orientation for working in the food stands. Among some common-sense rules, one required an ... more »
  • October 6, 2015
    THE TALK... | Operations

    Keepin’ it Simple… Or Not

    Have you ever taken on a fenestration replacement project outside of your comfort zone? Were you glad you did? Or, did you wish you hadn’t? Either way, you likely gained some valuable experience from it and it influenced your project undertakings in the future.When I converse with my many dealer connections in different regions via phone, social media or in person. One dealer friend of ... more »
  • September 29, 2015
    THE TALK... | Operations

    Tips to Keep Cash Flowing

    Cash is your company’s lifeblood. Without it, the business cannot function and grow properly. While sales are important, cash is still king. Failure to have a system to effectuate collections is a plan for eventual failure.The first step is to put some past-due prevention measures in place. Some proven strategies are to develop a credit approval process for new clients, collect a 50 ... more »
  • September 22, 2015
    THE TALK... | Sales & Marketing

    It’s All Good

    Returning from a tradeshow can be even more overwhelming than preparing for one. But that’s a good thing—last week’s GlassBuild America tradeshow and Window & Door Dealer Days event left me refreshed and excited for what’s to come in this industry. In terms of sweeping trends and overtures, the biggest takeaway for me was the positive energy across the board. For ... more »
  • September 14, 2015
    THE TALK... | Strategies & Practices

    Welcome to Atlanta

    The entire team at NGA\WDDA headquarters has been gearing up for GlassBuild America and Window & Door Dealer Days literally all year. And, in actuality, this event has been many years in the making. The Dream Showroom, Express Learning topics, the Keynote breakfast—they’ve all been ideas that have been incubating for quite some time now. So you can only imagine what the ... more »