The Talk

  • June 21, 2016
    THE TALK... | Management

    Developing Relationships

    When I think about relationships, I first think about the bond I have with my immediate family. Undoubtedly, these three individuals forge the most significant and meaningful relationship in my life. I can only assume that the rest of the world also sees relationships through this familial lens.As I’ve matured, I have discovered that I tend to value relationships with everyone else ... more »
  • It’s Now Easier to Provide Consumer Warranties

    Did you know a new law is making it easier for a warrantor to effectively communicate its warranty to consumers? This change in the law is designed to protect consumers but may very well influence the law for sales of non-consumer products.The E-Warranty Act amends the Magnuson-Moss Warranty Act, a federal statute that mandates requirements for warranties provided for consumer products. ... more »
  • Competitive Research

    Tracking the competition could help boost your local rankings
    Former U.S. President Herbert Hoover called competition "the incentive to progress." It might seem like a little less incentive would be handy when you're dealing with heavy local competition, but understanding your competitors is actually incredibly valuable. Competitive research is critical to success, particularly when it comes to search engine optimization.   Organic local ... more »
  • May 31, 2016
    THE TALK... | Management

    Attitude and Aptitude over Experience

    If you read any trade newsletters or magazines, you’ve seen the positive news and forecasts for industry growth over the next couple of years. You’ve probably seen equal coverage on the need for skilled labor to support this growth, with dealers and manufacturers focusing on experience, education and certifications of potential new hires. However, finding individuals with ... more »
  • Website Photography

    What you don’t know about your website photographs might cost you
    Imagine you come into the office one spring day and find a letter on your desk from an attorney. The letter claims you are using his client’s photograph on your website without permission—either pay several thousand dollars or risk a six-figure lawsuit.Is the claim is legitimate? Your website may have hundreds of pictures, the majority of which came from a manufacturer’s ... more »
  • May 17, 2016
    THE TALK... | Segments

    Door Dealers

    Out of curiosity, I did a random Google search for “door and window dealers.” My search results all displayed the two words in reverse, defaulting to “window and door dealers” instead. No surprise, really. Windows seem to always trump doors. That’s just how we—and consumers—are programmed.   Does this mean that window replacement is a better ... more »
  • May 10, 2016
    THE TALK...

    Seven Tips for a Notable Nomination

    Window & Door magazine is now accepting entries for the Crystal Achievement Awards through May 27. This prestigious awards program provides manufacturers the opportunity to highlight their most innovative products and practices. While there are many outstanding achievements worthy of recognition, it’s important to realize that the nomination must reflect the creativity and ... more »
  • Quality Management

    Everyone wants to deliver quality—whether in terms of products or installation. Today, there is an increasing focus on developing front-end quality-control procedures as critical steps to meeting end goals. Documenting these early quality evaluations is essential.   The North American Fenestration Standard/Specification and its prior individual standards always required fenestration ... more »
  • April 26, 2016
    THE TALK... | Operations

    Automating Project Management

    What Professional Services Automation software can help accomplish
    Our industry is excited about automation, and for good reason—it’s enabling businesses to work smarter and faster. A recent post on WindowandDoor.com noted how manufacturers are embracing automated products at ever-faster rates. But automation is as much, if not more effective for processes as it is for products. In particular, Professional Services Automation software ... more »
  • April 19, 2016
    THE TALK... | Sales & Marketing

    R.I.P. Google Right-Side Paid Ads

    Google recently made a major change to its desktop search engine results pages for the first time in years that may be a much bigger deal than usual. Paid ads no longer appear on the right side of organic search results, with a few exceptions. (This doesn’t apply to mobile searches, only desktop.)   Previously, results pages displayed numerous Google AdWords ads along the right ... more »