The Talk

  • Quality Management

    Everyone wants to deliver quality—whether in terms of products or installation. Today, there is an increasing focus on developing front-end quality-control procedures as critical steps to meeting end goals. Documenting these early quality evaluations is essential.   The North American Fenestration Standard/Specification and its prior individual standards always required fenestration ... more »
  • April 26, 2016
    THE TALK... | Operations

    Automating Project Management

    What Professional Services Automation software can help accomplish
    Our industry is excited about automation, and for good reason—it’s enabling businesses to work smarter and faster. A recent post on WindowandDoor.com noted how manufacturers are embracing automated products at ever-faster rates. But automation is as much, if not more effective for processes as it is for products. In particular, Professional Services Automation software ... more »
  • April 19, 2016
    THE TALK... | Sales & Marketing

    R.I.P. Google Right-Side Paid Ads

    Google recently made a major change to its desktop search engine results pages for the first time in years that may be a much bigger deal than usual. Paid ads no longer appear on the right side of organic search results, with a few exceptions. (This doesn’t apply to mobile searches, only desktop.)   Previously, results pages displayed numerous Google AdWords ads along the right ... more »
  • Cutting Corners

    Like many college kids, I spent my senior year juggling a heavy course load with a busy interview schedule as I searched for my first full-time job. I scheduled one of the interviews with a large and highly technical government agency on a day that was tightly packed with several classes and was all the way across campus from where I lived. Young and naïve, I was confident I would have plenty ... more »
  • Educate Your Customers about Window Safety

    Eight Tips to Share with Homeowners
    As we find ourselves in the midst of The Window Safety Task Force of the National Safety Council’s Window Safety Week, held each year during the first full week of April, we are reminded of the importance of letting customers know the best ways to use our products to keep children safe.Falls from a window can result in serious injury or death and pose an especially dangerous threat for ... more »
  • March 29, 2016
    THE TALK... | Sales & Marketing

    Eight Staples of Content Marketing

    Homeowners typically start the sales process by researching products, services and companies online. You can take advantage of this and reach such homeowners by posting educational material that answers their questions. This is known as content marketing. It comes in the form of email newsletters, flyers, project photos or videos, website articles, how-to guides and blog posts. Whether you ... more »
  • March 22, 2016
    THE TALK... | Markets & Trends

    The Automation Trend

    Fensterbau Frontale provides international perspective
    There are many ways to enumerate the Fensterbau trade show held in Nuremberg, Germany, last week. One can gauge the enormity in miles walked (24), company exhibits (796) or the single-day attendance record (38,568, including attendees to the collocated Holz-Handwerk show). But the number that strikes me is 37—the number of countries represented by the exhibitors. The experience was truly ... more »
  • March 15, 2016
    THE TALK...

    Joint Employment… Again

    Could your company be a “joint employer?” Don’t know? You’re not alone.
    We addressed the joint employer issue some months ago. Since then, the Wage and Hour Division of the U.S. Dept. of Labor issued a formal Administrator’s Interpretation of “joint employment” under the Fair Labor Standards Act. This AI 2016-1 provides guidance for determining whether a horizontal or vertical joint employment exists. We offer the basic information below, but ... more »
  • The Industry Millennial

    As a recent journalism graduate and classified millennial, I can tell you that entering the workforce is a difficult transition. Even though four years of college gave me a diploma (and, consequently, a few decades of debt), what it did not teach me was how truly different the professional world would be. Our college courses encouraged collective brainstorming, group projects and class ... more »
  • What’s your Elevator Speech?

    A good sales strategy takes advantage of each phase in the sales cycle. But how do you get consumers interested in your product in the first place? The upcoming spring home shows offer a plethora of buyers who are actively seeking. You may already have a great product and a well-designed booth for your local show, both of which are necessary to attract the buyer’s eye. But another key to ... more »