The Talk

  • August 9, 2016
    THE TALK... | Sales & Marketing

    The Marketing Power of Awards

    Window & Door is now accepting nominations for the Dealer of the Year Awards through Friday, August 19. Why should you care?This awards program, sponsored by the Window & Door Dealers Alliance, offers residential window and door retails the opportunity to be recognized in front of a national audience of their colleagues for overall leadership and efforts toward excellence in the areas ... more »
  • August 2, 2016
    THE TALK... | Sales & Marketing

    Improve Page Load Speed, Improve SEO

    Your website’s page load speed is critically important to the effectiveness of your business website in two major ways: it contributes directly to visitors’ experiences and affects search engine optimization. Many visitors won't wait around for even an extra couple of seconds for a page to finish loading. Page speed matters to Google because it matters to visitors. Plus, how well ... more »
  • General Window Installation Tips

    Quality window installation involves more than following a series of steps. It also requires using the proper installation method for the application with the proper supplemental products and in the proper sequence. This may or may not be specifically spelled out. For either case, here are some tips from the field that will help installation go smoothly. Be familiar with the Standard ... more »
  • The Reality of Social Media

    We all know that social media is massively popular, but is it the best marketing option for your business? Do Facebook, Twitter, Instagram and SnapChat users browse window and door options when on their social media site of choice?For many years, getting likes and shares and adding friends or followers to your company’s social media pages was a popular tactic. But getting homeowners to ... more »
  • July 12, 2016
    THE TALK... | Operations

    Going Digital

    In order to stay relevant, it seems companies have to be willing to go digital, especially given the younger generations roaming around with Apple products in hand, expecting accessible information at the swipe of a finger. But, the window and door industry seems to be lagging behind in some areas.For one, there are still many steps within the selling process that rely heavily on handwritten ... more »
  • June 28, 2016
    THE TALK... | Markets & Trends

    Potential Impacts of Brexit

    What the UK’s divorce from the EU could mean for the fenestration industry
    Last week, a new term was added to our vocabulary: Brexit. On June 23, UK voters weighed in on whether it should leave the European Union; a marginal 52 percent majority of the vote to leave won the referendum. In this thorough breakdown of the referendum, the BBC reported that the voter turnout was the highest for a UK-wide vote since 1992.As an immediate result of the referendum and British ... more »
  • June 21, 2016
    THE TALK... | Management

    Developing Relationships

    When I think about relationships, I first think about the bond I have with my immediate family. Undoubtedly, these three individuals forge the most significant and meaningful relationship in my life. I can only assume that the rest of the world also sees relationships through this familial lens.As I’ve matured, I have discovered that I tend to value relationships with everyone else ... more »
  • It’s Now Easier to Provide Consumer Warranties

    Did you know a new law is making it easier for a warrantor to effectively communicate its warranty to consumers? This change in the law is designed to protect consumers but may very well influence the law for sales of non-consumer products.The E-Warranty Act amends the Magnuson-Moss Warranty Act, a federal statute that mandates requirements for warranties provided for consumer products. ... more »
  • Competitive Research

    Tracking the competition could help boost your local rankings
    Former U.S. President Herbert Hoover called competition "the incentive to progress." It might seem like a little less incentive would be handy when you're dealing with heavy local competition, but understanding your competitors is actually incredibly valuable. Competitive research is critical to success, particularly when it comes to search engine optimization.   Organic local ... more »
  • May 31, 2016
    THE TALK... | Management

    Attitude and Aptitude over Experience

    If you read any trade newsletters or magazines, you’ve seen the positive news and forecasts for industry growth over the next couple of years. You’ve probably seen equal coverage on the need for skilled labor to support this growth, with dealers and manufacturers focusing on experience, education and certifications of potential new hires. However, finding individuals with ... more »