The Talk

  • September 30, 2014
    THE TALK... | Sales & Marketing

    Marketing Awareness Month is Every Month

    Did you know that October is National Energy Awareness month? It’s also the month when we bring awareness to issues including breast cancer, AIDS, lupus and CyberSecurity. And on a much less serious note, October is National Book Month, Adopt-A-Shelter-Dog Month, and Vegetarian Awareness Month… and that’s just to name a few of the causes that are recognized, celebrated ... more »
  • September 23, 2014
    THE TALK... | Operations

    There’s More to Replacement Sizing than the Rough Opening

    As I explain in my most recent From the Field column, in new construction, a “rough opening” is specified via the called-out window size and then framed accordingly. For replacement, however, a rough opening that already exists is used to suggest a replacement product frame size. However, that’s not the only dimensional reference.When measuring for full-frame replacement, we ... more »
  • September 17, 2014
    THE TALK...

    Know Your Audience

    For the second week in a row, I find myself surrounded by really smart people. I listened to dealers share their insight at the WDDA Dealers Forum last week, and heard even more ideas being volleyed between professionals at this week’s AAMA Fall Conference. Between the two events, I got high-centered on a recurring theme: industry jargon.The more time you spend in an industry, the more ... more »
  • September 9, 2014
    THE TALK...

    Viva Las Vegas

    When I got my first job offer years ago, one of the biggest upsides in my six-week-old college graduate eyes was the opportunity to travel to Las Vegas, where I could spend my precious days off gambling and soaking up the desert sun. Fast forward through almost a dozen years of trade shows—a fair share of them at the Las Vegas Convention Center—and the allure of the city has ... more »
  • September 2, 2014
    THE TALK...

    The Baby Boomer Customer

    In preparation for the Dealers Forum in Las Vegas next week, I have had the opportunity to work with several leaders in the window and door industry to develop the educational sessions. And I'm excited about the final lineup. This year's forum will address "how tos" for everything from converting website visitors to customers, to lead generation, to improving your sales and marketing ... more »
  • A Consumer Perspective

    First, I promise that the Talk will not devolve into a running commentary on my home improvement projects; however, as I continue to renovate my home exterior, more questions arise relating to our industry. My hope is that my experience can provide insight into the consumer experience, so please bear with me. I promise to share before-and-after photos.After successfully selecting a skylight ... more »
  • August 19, 2014
    THE TALK...

    Manufacturers, What’s Your Preference?

    As you’ve read from some of my writings, I’ve predicted specific challenges ahead for the future of the replacement industry – even in this month’s From the Field column. I’ve done this in an effort to bring awareness to the industry, not alarm it. I’m simply suggesting that we prepare.As part of my conclusion in this latest article, I suggest we have to ... more »
  • August 12, 2014
    THE TALK...

    Calling All Dealer of the Year Candidates!

    As part of its Dealers of the Year program, Window & Door recognizes window and door dealers and distributors for excellence in the areas of marketing, customer service, showroom design and more. The deadline for nominations for the 2014 awards program has been extended to this Friday, August 15, and we want to hear from you! I know there are a tremendous number of innovative, successful ... more »
  • August 5, 2014
    THE TALK...

    Why We Believe in Generation Z

    Here at Power, we believe that recruiting recent college graduates is a great way to bring a fresh perspective to our organization. In May 2014, one of the last classes comprised of Generation Y students  (loosely defined as those born between 1977-1992) entered the workforce with energy, perspective and enthusiasm. At the same time, a new generation — Generation Z — moved one ... more »
  • July 29, 2014
    THE TALK... | Products

    How Do You Research New Products?

    Here at Window & Door and the Window & Door Dealers Alliance, we are immersed in planning for GlassBuild America: The Glass, Window & Door Expo, Sept. 9-11 in Las Vegas. Having attended the big event for many years, I know it’s a great place to explore the new products and technology available in the window and door market. And according to last week’s poll, new ... more »