The Talk

  • September 9, 2014
    THE TALK...

    Viva Las Vegas

    When I got my first job offer years ago, one of the biggest upsides in my six-week-old college graduate eyes was the opportunity to travel to Las Vegas, where I could spend my precious days off gambling and soaking up the desert sun. Fast forward through almost a dozen years of trade shows—a fair share of them at the Las Vegas Convention Center—and the allure of the city has ... more »
  • September 2, 2014
    THE TALK...

    The Baby Boomer Customer

    In preparation for the Dealers Forum in Las Vegas next week, I have had the opportunity to work with several leaders in the window and door industry to develop the educational sessions. And I'm excited about the final lineup. This year's forum will address "how tos" for everything from converting website visitors to customers, to lead generation, to improving your sales and marketing ... more »
  • A Consumer Perspective

    First, I promise that the Talk will not devolve into a running commentary on my home improvement projects; however, as I continue to renovate my home exterior, more questions arise relating to our industry. My hope is that my experience can provide insight into the consumer experience, so please bear with me. I promise to share before-and-after photos.After successfully selecting a skylight ... more »
  • August 19, 2014
    THE TALK...

    Manufacturers, What’s Your Preference?

    As you’ve read from some of my writings, I’ve predicted specific challenges ahead for the future of the replacement industry – even in this month’s From the Field column. I’ve done this in an effort to bring awareness to the industry, not alarm it. I’m simply suggesting that we prepare.As part of my conclusion in this latest article, I suggest we have to ... more »
  • August 12, 2014
    THE TALK...

    Calling All Dealer of the Year Candidates!

    As part of its Dealers of the Year program, Window & Door recognizes window and door dealers and distributors for excellence in the areas of marketing, customer service, showroom design and more. The deadline for nominations for the 2014 awards program has been extended to this Friday, August 15, and we want to hear from you! I know there are a tremendous number of innovative, successful ... more »
  • August 5, 2014
    THE TALK...

    Why We Believe in Generation Z

    Here at Power, we believe that recruiting recent college graduates is a great way to bring a fresh perspective to our organization. In May 2014, one of the last classes comprised of Generation Y students  (loosely defined as those born between 1977-1992) entered the workforce with energy, perspective and enthusiasm. At the same time, a new generation — Generation Z — moved one ... more »
  • July 29, 2014
    THE TALK... | Products

    How Do You Research New Products?

    Here at Window & Door and the Window & Door Dealers Alliance, we are immersed in planning for GlassBuild America: The Glass, Window & Door Expo, Sept. 9-11 in Las Vegas. Having attended the big event for many years, I know it’s a great place to explore the new products and technology available in the window and door market. And according to last week’s poll, new ... more »
  • July 22, 2014
    THE TALK... | Operations

    Where Are You Investing?

    When reviewing the news for the upcoming August issue of Window & Door, I was struck by the number of acquisitions that have taken place in our industry over the past 60 days. By my count, there have been at least 11 deals made since late May, among manufacturers and distributors alike. On a national level, there was Sierra Pacific Industries’ purchase of Hurd Windows and Doors. At ... more »
  • July 15, 2014
    THE TALK...

    How Do You Handle Choice Fatigue?

    Recently, my 18-year-old son decided that the front door must be swollen—often the case in summer—and therefore just needed a good hard shove to open. Alas, the door was bolted shut, and all that gym work must have paid off, because he burst right in, breaking the interior molding in the process. (Strong as he might believe he is, the lock must have been pretty old and worn.) So, ... more »
  • Contact Forms as Lead-Generation Tools

    Every business website should include a form visitors can use to provide contact information. For an ecommerce site, converting visitors into qualified leads is of paramount importance, and using a well-designed contact form is a primary aspect of that process. However, this strategy isn't limited to ecommerce sites at all; it's great for window and door businesses as well. The key is not ... more »