The Talk

  • May 31, 2016
    THE TALK... | Management

    Attitude and Aptitude over Experience

    If you read any trade newsletters or magazines, you’ve seen the positive news and forecasts for industry growth over the next couple of years. You’ve probably seen equal coverage on the need for skilled labor to support this growth, with dealers and manufacturers focusing on experience, education and certifications of potential new hires. However, finding individuals with ... more »
  • Website Photography

    What you don’t know about your website photographs might cost you
    Imagine you come into the office one spring day and find a letter on your desk from an attorney. The letter claims you are using his client’s photograph on your website without permission—either pay several thousand dollars or risk a six-figure lawsuit.Is the claim is legitimate? Your website may have hundreds of pictures, the majority of which came from a manufacturer’s ... more »
  • May 17, 2016
    THE TALK... | Segments

    Door Dealers

    Out of curiosity, I did a random Google search for “door and window dealers.” My search results all displayed the two words in reverse, defaulting to “window and door dealers” instead. No surprise, really. Windows seem to always trump doors. That’s just how we—and consumers—are programmed.   Does this mean that window replacement is a better ... more »
  • May 10, 2016
    THE TALK...

    Seven Tips for a Notable Nomination

    Window & Door magazine is now accepting entries for the Crystal Achievement Awards through May 27. This prestigious awards program provides manufacturers the opportunity to highlight their most innovative products and practices. While there are many outstanding achievements worthy of recognition, it’s important to realize that the nomination must reflect the creativity and ... more »
  • Quality Management

    Everyone wants to deliver quality—whether in terms of products or installation. Today, there is an increasing focus on developing front-end quality-control procedures as critical steps to meeting end goals. Documenting these early quality evaluations is essential.   The North American Fenestration Standard/Specification and its prior individual standards always required fenestration ... more »
  • April 26, 2016
    THE TALK... | Operations

    Automating Project Management

    What Professional Services Automation software can help accomplish
    Our industry is excited about automation, and for good reason—it’s enabling businesses to work smarter and faster. A recent post on noted how manufacturers are embracing automated products at ever-faster rates. But automation is as much, if not more effective for processes as it is for products. In particular, Professional Services Automation software ... more »
  • April 19, 2016
    THE TALK... | Sales & Marketing

    R.I.P. Google Right-Side Paid Ads

    Google recently made a major change to its desktop search engine results pages for the first time in years that may be a much bigger deal than usual. Paid ads no longer appear on the right side of organic search results, with a few exceptions. (This doesn’t apply to mobile searches, only desktop.)   Previously, results pages displayed numerous Google AdWords ads along the right ... more »
  • Cutting Corners

    Like many college kids, I spent my senior year juggling a heavy course load with a busy interview schedule as I searched for my first full-time job. I scheduled one of the interviews with a large and highly technical government agency on a day that was tightly packed with several classes and was all the way across campus from where I lived. Young and naïve, I was confident I would have plenty ... more »
  • Educate Your Customers about Window Safety

    Eight Tips to Share with Homeowners
    As we find ourselves in the midst of The Window Safety Task Force of the National Safety Council’s Window Safety Week, held each year during the first full week of April, we are reminded of the importance of letting customers know the best ways to use our products to keep children safe.Falls from a window can result in serious injury or death and pose an especially dangerous threat for ... more »
  • March 29, 2016
    THE TALK... | Sales & Marketing

    Eight Staples of Content Marketing

    Homeowners typically start the sales process by researching products, services and companies online. You can take advantage of this and reach such homeowners by posting educational material that answers their questions. This is known as content marketing. It comes in the form of email newsletters, flyers, project photos or videos, website articles, how-to guides and blog posts. Whether you ... more »