The Talk

  • April 7, 2015
    THE TALK... | Operations

    Useful Apps for Industry Businesses

    We now live in a world of smartphones and tablets. Sure, laptops still get plenty of use and desktop computers are still hanging around, although sales dropped a full 10 percent in 2014.But, by and large, people want portability in their computing. Whether the device of choice is a tablet, smartphone or even a smartwatch, most people have gotten used to using apps for many personal needs. But ... more »
  • March 31, 2015
    THE TALK... | Sales & Marketing

    2015 Industry Trends and Marketing Techniques

    With the end of the first quarter of the New Year quickly approaching, many window and door manufacturers and dealers are implementing new marketing strategies, seeking out new industry trends and configuring their expansion rates for 2015. The industry has been on a rise with the help of the improvement in the home market, and 2015 appears to be an innovative and rewarding year for the ... more »
  • Let’s Pick a Name

    One window design trend in recent years is a movement toward a “narrow, flat, pre-punched appendage around the entire perimeter through which we drive nails to anchor the fenestration to the wall structure.” You may be wondering why I’m being so abstract in terming this component. I choose to because there is no one term and I want you to consider what you would ... more »
  • March 17, 2015
    THE TALK... | Sales & Marketing

    Living the Dream

    Window & Door Dealer Days will debut this fall in Atlanta, where the focal point of the new event will be the Dream Showroom, a 4,400-square-foot pavilion on the GlassBuild America tradeshow floor featuring residential windows, doors and related products. Like the name implies, the Dream Showroom is designed to inspire dealers looking for ideas to upgrade their retail spaces.  ... more »
  • March 11, 2015
    THE TALK... | Operations

    Wanted: Qualified Workers

    Is outsourcing an option to labor shortages?
    In Window & Door’s recently published article, “The Industry Pulse,” many dealers and manufacturers indicated positive growth in the last year. But, positive growth has brought with it certain challenges—one of which is finding qualified workers. According to The Associated General Contractors (also cited in the Window & Door coverage), “83 percent of ... more »
  • March 3, 2015
    THE TALK...

    Don't Follow Your Passion

    I recently listened to an episode of NPR’s TED Radio Hour that brought about a different perspective on the topic of success. Mike Rowe, former host of the Discovery Channel’s “Dirty Jobs,” who is currently filming the second season of “Somebody’s Gotta Do It” for CNN, gave this advice in his TED Talk: don’t follow your passion. He cites the ... more »
  • February 24, 2015
    THE TALK... | Operations

    16 Reasons to Attend Industry Conferences

    I just returned from the AAMA industry conference held last week in Fort Lauderdale. I arrived a day early—the same day my home city of Memphis was being pounded by an ice storm and completely shut down for the next two days. The conference, on the other hand, was just cranking up.As I texted images back and forth to my wife (hers of ice, mine of sand), it was almost humorous trying to ... more »
  • February 17, 2015
    THE TALK...

    Dealers' Choice

    In the opening lines of his keynote address to the attendees of this week’s AAMA conference in Fort Lauderdale, comedian Kenn Kington joked about the endless proliferation of choices and how they complicate even the simplest of activities. We have so many choices,” he observes, “that we are solving problems nobody has.” In a more serious tone, he noted that so many ... more »
  • February 10, 2015
    THE TALK... | Codes & Standards

    A Shift in Attitude

    I received a note last week in response to our recent Energy Star Education article from Nick Bottaro of Bottaro Associates, expressing how pleased he was to read that industry professionals are comfortable with the “bar being raised again with regard to the efficiency of fenestration products.” He writes: “Those of us who were in on the ground floor, back in the mid-1990s, ... more »
  • February 3, 2015
    THE TALK... | Sales & Marketing

    Improve SEO and Conversions with Better Load Times

    Improving the page-load time on your website might not sound like the most exciting tool in your window and door marketing game plan. However, a fast-loading site is one of the greatest advantages you can have over your competitors.According to surveys by industry experts Akamai and Gomez.com, almost half of Internet users expect a site to load in two seconds or less, and they’re likely ... more »