The Talk

  • September 20, 2016
    THE TALK... | Codes & Standards

    Antitrust Refresher

    Tradeshows are great opportunities to meet new contacts and reconnect with old friends. They are also a good time to see what your competitors are bringing to market, and they present plenty of opportunities to run into many old friends. Because ours is a tightknit industry, many of those old friends may now likely be competitors. When competing companies with friendly ties are close together, ... more »
  • September 13, 2016
    THE TALK... | Markets & Trends

    What Happens in Vegas

    The popular marketing campaign, “what happens in Vegas, stays in Vegas,” won’t necessarily apply to this year’s GlassBuild America. For newcomers like myself, this event seems like one for sharing ideas and networking with leading figures in the industry—which can and will extend long after the event comes to a close.  Just merely a year ago, it would ... more »
  • September 7, 2016
    THE TALK... | Markets & Trends

    Principles of Content Marketing

    Editor’s Note: Marcus Sheridan, “The Sales Lion,” is One of Inc. Magazine's 25 Top Social Media Speakers and will present the keynote address at this year’s Window & Door Dealer Days event, held at GlassBuild America. Sheridan will provide Dealer Days attendees with actionable ideas to grow their own businesses during his keynote on October 19 at 10:30 a.m. For ... more »
  • August 30, 2016
    THE TALK... | Markets & Trends

    Angie Makes a Change

    Have you heard about the changes on Angie’s List? The site’s paywall was recently removed, providing homeowners free access to Angie’s List—what used to cost about $40 per year. As the owner of a windows and doors company, this change could have a direct impact on your online presence.Angie’s List is a hub for businesses in the home services market and is a great ... more »
  • August 23, 2016
    THE TALK...

    Digital or Analog Takeoffs?

    In the age of takeoff apps and software, has the industry completely gone digital? When we ultimately place our fenestration order online, we are forced into a digital format, entering numerous details prompted by the manufacturer. Yet the field takeoff may be done with an electronic tablet or a pad of paper.Is digital now easier than analog and does it better assist in accuracy? Or, is it ... more »
  • August 16, 2016
    THE TALK... | Sales & Marketing

    Tradeshows—the Class Reunions that Educate, Engage and Inspire

    This past weekend I had the opportunity to attend my 35th high school reunion. Since graduating in 1981, my 75 classmates and I have managed to come together every five years—truly a testament to the bonds of our friendship.  During the evening, we learned whose parents have passed on, whose children have married and had babies of their own, whose jobs have changed, and who has ... more »
  • August 9, 2016
    THE TALK... | Sales & Marketing

    The Marketing Power of Awards

    Window & Door is now accepting nominations for the Dealer of the Year Awards through Friday, August 19. Why should you care?This awards program, sponsored by the Window & Door Dealers Alliance, offers residential window and door retails the opportunity to be recognized in front of a national audience of their colleagues for overall leadership and efforts toward excellence in the areas ... more »
  • August 2, 2016
    THE TALK... | Sales & Marketing

    Improve Page Load Speed, Improve SEO

    Your website’s page load speed is critically important to the effectiveness of your business website in two major ways: it contributes directly to visitors’ experiences and affects search engine optimization. Many visitors won't wait around for even an extra couple of seconds for a page to finish loading. Page speed matters to Google because it matters to visitors. Plus, how well ... more »
  • General Window Installation Tips

    Quality window installation involves more than following a series of steps. It also requires using the proper installation method for the application with the proper supplemental products and in the proper sequence. This may or may not be specifically spelled out. For either case, here are some tips from the field that will help installation go smoothly. Be familiar with the Standard ... more »
  • The Reality of Social Media

    We all know that social media is massively popular, but is it the best marketing option for your business? Do Facebook, Twitter, Instagram and SnapChat users browse window and door options when on their social media site of choice?For many years, getting likes and shares and adding friends or followers to your company’s social media pages was a popular tactic. But getting homeowners to ... more »