The Talk

  • February 26, 2013
    THE TALK... | Sales & Marketing

    Connect with Customers at Spring Home Shows

    With the spring season rapidly approaching, a number of homeowners may be preparing to attend their area’s seasonal home shows. For many in the remodeling industry, it likely feels as though exhibiting at a home show is one of the oldest tools in the shed. In an age when homeowners have increasing online options for researching home remodelers, projects and products, it may seem old ... more »
  • February 20, 2013
    THE TALK...

    Are You Giving More?

    Last week, Window World announced a campaign to raise more than $1 million in the coming year for St. Jude Children's Research Hospital. I know that this is just one of many examples of generous corporate giving in our industry, as companies throughout the country support everything from local baseball teams to national non-profit organizations and charitable causes. My question is whether ... more »
  • February 12, 2013
    THE TALK...

    How Important is Green Product Certification to Your Customers?

    The meeting topic could well have been named, “why a window is not a stove.” The topic, life cycle assessment (LCA), was an important discussion at last week’s Insulating Glass Manufacturers Alliance Annual Conference in New Orleans.No doubt stove manufacturers face unique challenges determining the energy/carbon footprint of what they produce, but our industry has to ... more »
  • February 4, 2013
    THE TALK...

    Do You Have a Paperless Future?

    Going paperless can have a big impact on a business. Not only is it an environmentally friendly approach to running a company, but it can also result in significant improvements to internal processes and document management. Reducing or eliminating paper is a growing movement in many industries, including the window and door segment.Earlier this year, Mashable.com reported that a handful of ... more »
  • January 29, 2013
    THE TALK...

    Are New Homes Being Built in Your Area Once Again?

    Sometimes, a taxi ride sums up the mood of a city, or even an industry event. Last week, I shared a cab from the International Builders' Show to the Las Vegas airport with Phil Melancon, owner of Great Wood Homes in Lafayette, Louisiana. In addition to being a custom homebuilder, Phil is a National Association of Home Builders board member.We agreed that the mood at this year’s show ... more »
  • January 22, 2013
    THE TALK... | Management

    Do You Have Workplace Security Measures?

    Let me start off by saying I do not intend to have a conversation about gun control legislation. However, it’s pretty difficult to ignore the unfortunate series of events our country has experienced at the hands of misguided gunmen in the last several months—including an incident just yesterday at a Texas college. What I am interested to know is whether your workplace has security ... more »
  • Are You Glad Tax Credits are Back?

    Like most Americans, I spent part of the holidays following the news of the fiscal cliff negotiations. I was relieved when a deal was finally struck, thinking the stage is set for window and door industry growth in 2013, if only Washington can keep out of the way.With all the discussions focused on tax rates for upper income people and potential spending cuts, however, I didn't give much ... more »
  • January 8, 2013
    THE TALK...

    What Role Do Installers Play in Your Sales Process?

    We all know how critical field personnel are to the installation process, but what about the sales call? In the January/February 2013 issue of Window & Door, new columnist Jim Snyder discusses the importance of getting installers’ perspectives on a project before closing the sale. While the salesperson and client are focused on discussing the “before” and defining the ... more »
  • December 18, 2012
    THE TALK...

    What was the Biggest Industry Story of 2012?

    As we wrap up 2012, we should pause and reflect on how far we’ve come over the past 12 months. Each year, we look back at some of the top industry stories of the year, as well as mainstream media stories that caught our attention. In the past year, we’ve seen some companies downsize and some expand; we've seen both the Environmental Protection Agency and the Federal Trade ... more »
  • December 14, 2012
    THE TALK... | Management

    ‘Tis the Season for Charitable Giving

    Every business owner knows that a successful corporate social responsibility strategy can do a lot for both your business and your community. During the holiday season, especially, many businesses put an emphasis on finding ways to give back, either by supporting a national cause such as Toys for Tots or by acting more locally and contributing to a local nonprofit or family in need.The ... more »