The Talk

  • January 8, 2013
    THE TALK...

    What Role Do Installers Play in Your Sales Process?

    We all know how critical field personnel are to the installation process, but what about the sales call? In the January/February 2013 issue of Window & Door, new columnist Jim Snyder discusses the importance of getting installers’ perspectives on a project before closing the sale. While the salesperson and client are focused on discussing the “before” and defining the ... more »
  • December 18, 2012
    THE TALK...

    What was the Biggest Industry Story of 2012?

    As we wrap up 2012, we should pause and reflect on how far we’ve come over the past 12 months. Each year, we look back at some of the top industry stories of the year, as well as mainstream media stories that caught our attention. In the past year, we’ve seen some companies downsize and some expand; we've seen both the Environmental Protection Agency and the Federal Trade ... more »
  • December 14, 2012
    THE TALK... | Management

    ‘Tis the Season for Charitable Giving

    Every business owner knows that a successful corporate social responsibility strategy can do a lot for both your business and your community. During the holiday season, especially, many businesses put an emphasis on finding ways to give back, either by supporting a national cause such as Toys for Tots or by acting more locally and contributing to a local nonprofit or family in need.The ... more »
  • December 18, 2012
    THE TALK... | Management

    Finding Your Thoughtful Spot

    Advice for a stronger 2013 for your business…and for you
    Less than five minutes’ drive from my home, I have access to a series of trails that wind through the woods and around the shores of a reservoir. My wife and I regularly go and hike a loop we especially like; with some good elevation changes, it’s a nice workout in a serene setting. We rarely encounter anyone else.Sometimes I go alone, usually when I need some time to think about ... more »
  • December 11, 2012
    THE TALK... | Sales & Marketing

    Have You Recently Revamped or Launched a New Website?

    Forget social media; it’s still about information, and more than ever, information accessible on your website.I’m looking at a series of bar charts comparing eight communication sources across 2005-2011: e-mail, internet, print magazines, online magazines, manufacturer and retailer websites, newsletters and fax.Among surveyed remodelers and builders who were asked, “what is ... more »
  • December 5, 2012
    THE TALK...

    What's on Your Holiday List?

    The holidays are upon us, and it's time to think about your shopping list (if you haven't already). I don't know about you, but my list seems to grow longer and longer each year. While I try not to go too far off the deep end of commercialism, it's tough for me to walk away from the holiday season without presenting a token of appreciation to my family members, staff and some of my favorite ... more »
  • November 27, 2012
    THE TALK... | Sales & Marketing

    Did Your Company do a Post-Thanksgiving Offer?

    Forming a new post-Thanksgiving shopping tradition, U.S. consumers spent a record $59 billion during the four-day sale period that started on Thursday this year. According to news reports, the average shopper spent $427 through Sunday, up from $398 in 2011. So was any of that money spent on windows or doors? Hansons, the Michigan and Ohio window and door dealer, tweeted this on Cyber ... more »
  • Building a Successful Hiring Strategy

    Just last month, Harvard’s Joint Center for Housing Studies released a promising outlook for the home remodeling industry, predicting it would continue to improve through the end of the year and into the first half of 2013.  If that prediction holds true, the next few months might be a good time to evaluate your current hiring strategies to ensure your firm is prepared for what will ... more »
  • November 13, 2012
    THE TALK...

    Will the Election Outcome Impact the Industry?

    After months of anticipation, we have now decided as a country who will serve as president of the United States for the next four years. Whether your preferred candidate was successful or not, it’s time to look ahead and think about how the administration is likely to impact your business plan moving forward. Last week after the results were announced, the National Association of Home ... more »
  • November 5, 2012
    THE TALK... | Management

    Luck and planning

    “I feel lucky,” a Connecticut-based business friend told me following Hurricane Sandy.  “I have electricity and a roof, unlike the businesses on either side of me.” Sometimes, it is just about luck, but it’s also good to have a disaster recovery plan in place for your company.  In the case of my friend, Tom, the potential for long-term power outages and ... more »