Be a Consultant

April 1, 2009

Stop being a “salesperson” and start being a consultant. Let your client or customer talk … and really listen. Ask open-ended questions to find out the most you can about the purchaser’s desires and needs. This allows you to make strategic product recommendations. For example, if you’re selling windows, you should strive to become a “Window Professional” in their eyes and not just another salesperson. When you’re viewed as the professional, closing a sale becomes much easier and you’re oftentimes able to gain higher sales margins.

Tip of the week provided by Simonton Windows. Simonton can be reached at 800/746-6686 or at