Remember the "Golden Rule"

June 6, 2007

This should be a guiding principle in your business. Treating others as you would like to be treated is a fundamental approach to a successful business and a successful life. Applying this principle alone will save you more time and energy than you can imagine. It will open opportunities for new business, keep your existing customers happy and calling back to do more business with you, and allow you to spend more time driving to the bank to make deposits instead of sitting in a lawyer’s office giving depositions. And most importantly, treating others in this way is the right thing to do.


WDweekly's Marketing Tip of the Week is prepared by Paul Montelongo, a nationally recognized speaker, author, syndicated columnist and entrepreneurial consultant based in San Antonio, TX. He has built two multi-million dollar construction companies and authored several books about marketing strategies for construction and related industries. More information about his services is available at, and he has a Web site geared specifically toward the construction industry at