Promote to Professional Services

August 8, 2007

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Promote your company as the Company of Choice to non-client influential professionals. Make your accountant, lawyer, broker, physician and banker fully aware of all your services and products. You can also promote your company to association executives, insurance agents, politicians, and even your industry peers. Send your promotional materials to them regularly. Take them on a tour of a completed project or demonstrate your service to them. Offer them a discount when they use your product and service. They usually network with other professionals. Ask them for leads. These professionals may not need your services immediately, but eventually they will. By promoting your company to them regularly, these professionals will recommend you to their associates.

WDweekly's Marketing Tip of the Week is prepared by Paul Montelongo, a nationally recognized speaker, author, syndicated columnist and entrepreneurial consultant based in San Antonio, TX. He has built two multi-million dollar construction companies and authored several books about marketing strategies for construction and related industries. More information about his services is available at, and he has a Web site geared specifically toward the construction industry at