Introduce Your Staff

September 26, 2007

Tip of the Week logo

Make your staff a regular part of your promotional efforts. We tend to do business with people we like and who like us. A personal introduction of your key people can make your prospective client feel at ease. Let your client know that all of your employees are dedicated to serve. Often, a client will only want to know about the people doing the “hands on” work. Make introductions during personal visits to the prospective client’s project site. Have an open house for your prospects and clients, featuring your employees as hosts. Include photographs and biographies of your employees in your promotional materials and on your company Web site. Wear name badges to personalize you and your meployees' appearances to your customer.

WDweekly's Marketing Tip of the Week is prepared by Paul Montelongo, a nationally recognized speaker, author, syndicated columnist and entrepreneurial consultant based in San Antonio, TX. He has built two multi-million dollar construction companies and authored several books about marketing strategies for construction and related industries. More information about his services is available at, and he has a Web site geared specifically toward the construction industry at