Create and identity

October 10, 2007

Tip of the Week logo

Your brand identity is a visual and philosophical representation of your brand that will help customers remember you. Think about what makes you different from your competition. How can you sum it up in a short key message? What is the one thing you want potential customers to think of when they think of you? This key message can then be used to create a catchy tagline to capture the essence of your brand.

The second part of your identity is the visual part. A logo, color palette and other graphic elements will help define your brand and make you instantly recognizable. When having your logo developed, do it carefully—it’s something you will have to live with for a long time.

This week's tip contributed by Christopher Thiede, president of BUILD Communications, a branding/marketing communications firm that specializes in serving the residential building and remodeling products category.
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Contact Christopher at, or 414/755-2519.