Gearing Up for GlassBuild America

Industry to gather in Atlanta with companies looking to position themselves for recovery

With their sights on better times ahead in 2012 and beyond, window and door manufacturers will be making their way to GlassBuild America: The Glass, Window & Door Expo in Atlanta this fall. More than 350 exhibitors are expected for this year’s show, scheduled for the Georgia World Congress Center, September 12-14.

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Window and door industry exhibitors, including suppliers of equipment, profiles, hardware and other components, will once again be out in force. Last year in Las Vegas, suppliers were emphasizing components capable of delivering R-5 performance, as well as an expanding array of decorative upgrades. Despite the tepid economy, several exhibitors reported it was one of the busiest shows they ever had.

Predictions for this year remain optimistic too. "GlassBuild is always a great show for WTS to meet with existing partners and also new prospects," says Nathan Herbst, CEO of software supplier WTS Paradigm. "We expect a great turnout in 2011, partly due to revealing our new tool for mobile selling, TouchQuote."

"GlassBuild will be an exciting event for Quanex Building Products and our customers as we bring together Mikron, Truseal, Edgetech I.G. Inc. and Homeshield," says Mike Hovan, senior vice president, sales and marketing for the company, one of GlassBuild's largest exhibitors. "We expect visitors to look for component and system providers that deliver value-added, innovative solutions to help them differentiate themselves in the marketplace and grow their businesses."

“For many window and door manufacturers, it was a bumpy start to the year, but most are now seeing business improve," says Denise Sheehan, VP of industry events for the National Glass Association, the show's organizer (and publisher of Window & Door). "That really meshes with the feedback that we are getting from our exhibitors who feel that 2012 will be solid with markets prospering. In addition we are finding that they are very confident that GlassBuild America will be a valuable venue to display their products and services. We are selling booths every day and currently have more than 100 window and door industry companies, more than a dozen of which are new to GlassBuild America.”

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Suppliers focused on components and systems that could help window and door manufacturers reach R-5 performance levels at last year's GlassBuild in Las Vegas.

Industry Exhibitors
Traditionally, exhibitors bring more window and door equipment when GlassBuild is held in Altanta. This year will be no different. St├╝rtz Machinery is bringing a full range of cutting, welding and cleaning equipment for vinyl windows, reports Mike Biffl, the supplier's national sales manager. "We are looking forward to an excellent show this year," he notes. Other window and door equipment exhibitors scheduled to be on hand include Billco, Bystronic, Erdman Automation, GED Integrated Solutions, Joseph Machine, Peter Lisec, Pro-Line Automation, Rotox and Urban Machinery.

As usual, the event will feature a wide array of window and door component suppliers as well, including vinyl extruders like Chelsea Building Products, Deceuninck, L.B. Plastics, Veka and Westech Building Products. Hardware suppliers, including Amesbury, Ashland, Caldwell, G-U/Ferco, Interlock, John Evans' Sons, Truth and Vision Industries, will also be well represented. A few residential window and door manufacturers will also be exhibiting at the event, including NanaWall, Solar Innovations and THV Compozit Windows & Doors. 

This year's show will also feature the return of the Innovative Product Pavilion, designed to showcase cutting-edge technologies and other groundbreaking advances in the areas of solar energy, energy efficiency and sustainability. In addition to the pavilion, organizers providing a way for exhibitors to highlight their innovative products from their current location on the floor.  Among the noteworthy new window and door industry exhibitors showcasing such innovative products are Eversealed Windows, a developer of vacuum insulating glass technology, and Sage Electrochromics, the supplier of switchable glass products.

A full list of exhibitors begins can be found on the GlassBuild America websiteA special section of also provides an extensive preview of window and door industry products on display in Atlanta.

"Visitors will be looking to suppliers for products and services that will help them drive sales and gain market share," predicts Quanex's Hovan. "Quick-to-market products will be popular among attendees, including pre-tested, energy-efficient solutions that help differentiate their companies in their markets."

"All our customers and prospects are looking at ways to increase the effectiveness of their sales and marketing dollars as well as improving their customer service experiences," adds WTS Paradigm's Herbst.

"GlassBuild America remains the preeminent annual event for the North American glass industry," notes Phil James, NGA president and CEO. "We continue to invest heavily in the event by creating important new networking opportunities with our forums, raising the profile of energy efficiency advances with the Innovative Product Pavilion and solar energy seminar, and expanding our exhibitor base to maximize the buying and selling prospects for all attendees."

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As was the case in Las Vegas, hardware suppliers will once again be prominent in Atlanta.

Dealers Forum
In addition to the trade show, GlassBuild will feature a variety of educational opportunities, including the second annual Window & Door Dealers Forum, organized by the Window & Door Dealers Alliance. In addition the the WDDA event, scheduled for September 13, GlassBuild will also host the sixth annual NGA Glazing Executives Forum and a new NGA Architects Forum.

Highlighting the WDDA forum will be D.S. Berenson, a noted remodeling industry attorney, who will offer a talk entitled "Protecting Your Business from Legal Risk." Other presentations will include an update on WDDA, including its lobbying activities related to the Environmental Protection Agency lead paint rules and the Department of Energy's Home Energy Score program, and a look at the current economy and its impact on small business led by Gene Marks, an author and columnist focused on small business management issues.

"The second annual WDDA Forum is the perfect opportunity for window and door dealers to interact and plan to enhance their success by sharing thoughts, ideas, challenges, and achievements with a large group of their peers," says Jana G. Goodrich, owner/partner at Seaway Window and co-chair of WDDA's program committee. "Designed to provide both structured and collaborative learning opportunities, attendees will benefit by gaining new knowledge and ideas from exceptional speakers who are experts in the fenestration industry, as well as the opportunity to discuss topics of specific interest to them in a small group setting."

Also of interest to many in the window and door business will be the keynote speaker at the NGA Glazing Executive Forum, set for September 12. Kevin Surace, CEO of Serious Energy, will highlight that event with a talk focusing on opportunities for the glass and glazing industry in energy efficiency. Also on the agena will be Jeff Dietrich of Eco Trends offering his economic forecast for the year ahead.

 WDDA hosted its inaugural dealer forum at GlassBuild in Las Vegas.  The successful event returns this year along with a variety of other educational sessions to be held in conjunction with the trade show.

The new NGA Architects Forum, with sessions set for September 13 and 14, is being co-presented by the American Architectural Manufacturers Association and the George and Atlanta chapters of the Architectural Institute of America. The event features noted architects, Kai-Uwe Bergmann and Edward Mazria, as well as panel discussions on building integrated photovoltaics and trends in decorative glass.

“Our team is quite excited about the educational programs we have planned for the 2011 trade show,” says David Walker, NGA VP of association services. “Attendees can expect high quality speakers, relevant and timely topics, and engaging and thought provoking discussions.”

GlassBuild America will take place September 12-14 at the Georgia World Congress Center.  The trade show will run 11 a.m. to 6 p.m. on Monday;  10 a.m. to 5 p.m. on Tuesday and 9 a.m. to 3 p.m. on Wednesday. Designed to provide a single venue for the glass fabrication, architectural glass, and window and door industries, the all-encompassing event is organized by the National Glass Association and sponsored by the American Architectural Manufacturers Association, Insulating Glass Manufacturers Alliance, Glass Association of North America and Bath Enclosure Manufacturers Association. More information about the exhibition, including details on hotels, registration, seminar content and exhibitors, as well as a floor plan and exhibitor information itself is available at