Boost Google Search Rankings with a Mobile-Friendly Site

By Tim Clark
May 6, 2015
THE TALK... | Channels

On April 21, Google updated its powerful algorithm in a way that significantly impacts websites that are not mobile-friendly.

Google lives and dies by providing relevant search engine results to their visitors. If one cannot easily read a website on their phone or tablet, it is not of much use. Because of this, the latest algorithm update could exclude websites that are not “responsive” to mobile viewers.

If you aren’t sure whether or not your website is mobile-friendly, Google offers a tool called the "Mobile-Friendly Test." Check to see if your site is up to par. If not, you have three options:

  1. Have your webmaster or web design company create a traditional responsive site for you,
  2. Set up a mobile version of your site, or
  3. Offer dynamic serving technology (where a server responds with unique code depending on the type of user device accessing the site).

If your web experts are able to deliver a responsive website or re-direct visitors to a mobile version, they will still need to make sure it is optimized for mobile.

Even with a traditional responsive site, Google may penalize your search rankings if the font is too small (Google recommends 16 CSS pixels), links are too close together, the site is too slow, link buttons are too small, or if your site has a robot .txt file that limits search engine access.

Much of this is complicated and should be left to an expert to help you make changes. However, it is still important to run whatever website changes they make through the Google testing tool to see if it was all done correctly.

Your website is the first impression for your home improvement company. Potential customers want to read about you, your products and your background to see if they can trust you. If you’re not visible when they conduct their search, you could be losing out on business. Talk to your designer or web designer as soon as possible to make the necessary changes.

Have you taken the necessary steps to make sure your website is mobile-friendly? Have you hit any snags along the way? Review the poll, post a comment and/or email your thoughts on the subject.


Survey Results for 05/06/2015 :

Is Your Website Mobile-Friendly?






Not yet, but I'm working on it.





No, and I am not going to spend the time on it.





I don't know, nor am I concerned about it.





I don't know, but I intend to find out.






Tim Clark is the director of communications with improveit! 360, a CRM and business management system for remodelers, replacement contractors, and home pros. Contact Tim at