Where Do You Learn About Best Practices?

Christina Lewellen
October 16, 2012
THE TALK... | Channels, Markets & Trends

This week we are pleased to announce our 2012 Dealers of the Year. When we started this program, our intention was twofold. We certainly wanted to put the spotlight on window and door dealers and distributors that are doing a great job. But our bigger goal was to raise the bar for the industry as a whole. 

We wanted the opportunity to highlight best practices and successful strategies within the distribution and retail segment of the industry.  And we feel that we've done that throughout the years with previous years' winners, and the 2012 Dealers of the Year are no exception.  Each offer ideas that we can all learn from–whether it be in management, marketing, customer service and even community service.

This week, as we offer our warm congratulations to the class of 2012, I'd like to ask you where you learn best practices for your business?  Do you go to networking events that are not industry related or do you go to industry events like the Window & Door Dealers Forum or the Remodeling Show? Do you study on line or rely on magazines?  Is it important to you to study what other window and door companies are doing to succeed?  That's our poll question for the week, but of course, we'd like you to share your feedback and drop me a line to tell me how it is that you continue to take your business to the next level.

Survey Results as of 10/23/2012:


What's the primary way you learn about best practices?

Taking business courses




Reading online sources




Reading magazines




Studying the competition




Attending industry meetings and shows




Attending local business events




Not too surprisingly, window and door professionals go  to a variety of sources to learn how they can improve their businesses. I would guess that the divided responses is partially a result of the fact that we are quite a diverse industry. When there are so many business models for making the pieces and parts of windows and doors, putting those pieces together, and then getting the finished products into the hands of the end users, it's easy to see why different strokes work for different folks.

I would also add that part of why best practice information gathering is so diverse is that there's no single "silver bullet" for establishing and maintaining a successful business. Many elements come together to make for a solid business strategy, which is why so many poll participants are likely to take good information where they can get it!

Contact Christina Lewellen, senior editor, at clewellen@glass.org.