However, finding individuals with industry knowledge, training and certification is a hard path. There are not many hiring prospects with formal training in the industry. Those that exist are often higher up in their companies and aren’t often looking to move or make a change. Plus, smart employers try to hold on to their best employees. As a result, we tend to hire on experience only. But, without certifications or formal industry training, it’s difficult to know exactly what quality of experience our candidates have.
What to do? About six months ago, I stopped hiring based on experience—which sounds like a recipe for failure. Still, I reduced the requirement for experience and started focusing more on attitude and aptitude as the priority, and the process has actually proven to be beneficial.