The Latest Trends in Energy Efficient Home Products

By Asher Raphael
May 20, 2013
THE TALK... | Management, Sales & Marketing

A recent survey from the National Association of Home Builders found that one of the top factors home buyers look for in a home is energy efficiency. While that might not be a surprise to those of us in the remodeling industry, it certainly reinforces what our customers have been telling us for the past 20 years.

With the subject of climate change and green living top of mind, and as some states continue to offer energy-related tax incentives, homeowners seem to be more aware than ever before that they can make changes that can simultaneously impact the environment and save them money.

This recent news offers a great opportunity to review your product and project offerings to determine ways to accommodate your customers’ growing interest in energy efficiency. After all, the survey found that nine out of 10 buyers would rather purchase a home with energy efficient features that would permanently lower bills than a home that costs 2 percent to 3 percent less. For homeowners looking to up the value of their home before putting it on the market, or buyers who recently purchased an older home and want to find ways to save money each month, making an investment in a remodeling project that can make their home more green will seem like a no-brainer.

Here are some the ways you can cater to those customers who are interested in going green and saving energy, and money:

Assess the situation: Offer energy audits to homeowners who are interested in determining where their home might need some updates. Audits have become more popular over the past few years and are a great way to help customers decide where to spend their remodeling dollars before making an investment in a large project. Providing this service is a great way to earn your client’s trust, ensure you have their best interests in mind and prove that you value their hard-earned money as much as they do. Any business owner will tell you that a relationship built on trust almost always leads to a repeat customer.

Consider a “Whole House” approach: More than 46 million homes in the United States are under-insulated, and when it comes to heat loss in a home, attics are often found to be the top culprit. Insulation updates can be a great ‘whole house’ approach to reducing energy waste, as insulation loses effectiveness and its ability to resist heat as it ages. At Power, we’ve found great interest in insulation products featuring Solar Eclipse radiant barrier technology and plenty of feedback from happy customers whose homes (and wallets) are experiencing a noticeable improvement. Beyond insulation, the most common home features that can make a big impact on a home’s energy efficiency are windows, doors, roofing and siding.

Stay on top of new product trends: Keep up to date on the latest technological advances in energy efficient products to be sure you are offering your customer the best tools on the market. From items they can install themselves, such as high-tech programmable thermostats like the Nest, which learns a home’s schedule, programs itself, and can be controlled by a smartphone, to higher impact products such as replacement vinyl windows with insulated frames and Heatshield technology–put together a suite of products and recommendations that can make a difference for your customers.

This increased interest in energy efficiency is only going to grow in the coming years, as more green technology is introduced and homeowners become even more aware of how these small updates can add up to big savings. Keep on top of these trends and feel confident your good work is helping your customers long after the job is complete.

Asher Raphael is the chief strategy officer of Power Home Remodeling Group, the nation’s sixth largest home remodeling company with more than 1,200 employees and $170 million in annual sales. Power performs energy-saving and environmentally friendly exterior remodeling, serving homeowners in Pennsylvania, Connecticut, Delaware, Georgia, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Virginia and Washington, D.C. Raphael oversees the company’s overall strategic direction, which includes evaluating and directing new business opportunities, partner alliances, government relations and national expansion. He is also instrumental in the recruitment and development of prospective and existing talent, overseeing the company’s talent acquisition department. An Inc. 5000 company, Power has served more than 87,000 homeowners and is recognized as a home improvement leader by its "Dealer of the Year" award from Window & Door.