Out of Biz?!

Nicole Harris
April 22, 2014
THE TALK... | Methods & Techniques

I recently ate lunch at a New York City icon:  Union Square CafĂ©.  The food, service and ambiance was almost perfect—a considerable feat when you consider the number of great restaurants in Manhattan and its yearly list of failures.  Union Square was Danny Meyer’s first restaurant, opened in 1985, in what is now a universe of Meyer greats in New York and beyond. His success is legendary, and it’s no wonder.  In a recent issue of INC magazine, his was the first of ‘35 Great Questions’ all business leaders should ask themselves:  “How can we become the company that would put us out of business?” asks the CEO of Union Square Hospitality Group.

A window and door specialist from Brooklyn told me how, in rebuilding his company post-crash, he asked himself a similar scary question that resulted in his decision to add a new manufacturer to his stock, even though his best supplier didn’t like it.

One thing is for sure: Successful entrepreneurs must ask the tough questions and plunge ahead.


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The author is publisher of Window & Door and Glass Magazine and vice president of publications for the National Glass Association. Write her at nharris@glass.org.


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